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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    Orum

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
    Pricing
    Apollo.ioOrum
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioOrum
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioOrum
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
    Incentivized
    Chose Apollo.io
    Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
    Incentivized
    Orum
    Chose Orum
    We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    Apollo.ioOrum
    Prospecting
    Comparison of Prospecting features of Apollo.io and Orum
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    Orum
    -
    Ratings
    Advanced search7.517 Ratings00 Ratings
    Identification of new leads7.817 Ratings00 Ratings
    List quality7.717 Ratings00 Ratings
    List upload/download8.316 Ratings00 Ratings
    Ideal customer targeting7.817 Ratings00 Ratings
    Load time/data access8.317 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Orum
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    Orum
    -
    Ratings
    Contact information7.817 Ratings00 Ratings
    Company information8.217 Ratings00 Ratings
    Industry information7.516 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Orum
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    Orum
    -
    Ratings
    Lead qualification process7.814 Ratings00 Ratings
    Smart lists and recommendations7.614 Ratings00 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings00 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings00 Ratings
    Automatic data refresh7.315 Ratings00 Ratings
    Tags7.710 Ratings00 Ratings
    Filters and segmentation8.516 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Orum
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    Orum
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Preview Dialer
    Comparison of Preview Dialer features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    8.0
    10 Ratings
    11% above category average
    Contact preview00 Ratings8.210 Ratings
    Dialer-CRM integration00 Ratings7.810 Ratings
    Call notes & tags00 Ratings8.010 Ratings
    Automatic call logging00 Ratings8.010 Ratings
    Core Dialer
    Comparison of Core Dialer features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    7.6
    10 Ratings
    0% below category average
    Outbound dialing00 Ratings8.010 Ratings
    Custom caller ID00 Ratings8.08 Ratings
    Click-to-call00 Ratings7.77 Ratings
    Recorded voicemail drop00 Ratings8.010 Ratings
    Dialer contact import00 Ratings7.28 Ratings
    Campaign & list management00 Ratings6.97 Ratings
    Call Follow-up and Quality Assurance
    Comparison of Call Follow-up and Quality Assurance features of Apollo.io and Orum
    Feature
    Apollo.io
    -
    Ratings
    Orum
    7.4
    9 Ratings
    2% below category average
    Follow-up calls00 Ratings6.98 Ratings
    Dialer reporting & analytics00 Ratings7.49 Ratings
    Dialer compliance00 Ratings7.98 Ratings
    Best Alternatives
    Apollo.ioOrum
    Small Businesses
    Owler
    Score9.7 out of 10
    Dialpad Sell
    Score9.5 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Dialpad Sell
    Score9.5 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Dialpad Sell
    Score9.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioOrum
    Likelihood to Recommend
    8.8
    (36 ratings)
    8.7
    (10 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (6 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Apollo.ioOrum
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    Orum
    In general, our experience was not good at all, we had been here for two months. We were using Orum. They didn't get one qualified lead out of it, which may not be the actual product. It could just be us. In conclusion, we just fell like a number in a system, and that doesn't really go with our company's values,
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    Orum
    • Our Customer Success Manager, Matt, is my best CSM across all of my sales tech stack.
    • It does exactly what it's supposed to. We spend more time talking than we do dialing. Unreal.
    • Nice Salesloft/Outreach/Salesforce integrations make it easy to use.
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    Orum
    • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
    • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    Orum
    It's pretty easy to use and integrates with my other tools well. Only reason it isn't a 10 is because sometimes the pause auto dial option is a bit buggy and at some points the prospect can have difficulty hearing me on the other line. Overall though it's intuitive and easy to use
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Orum
    I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    Orum
    PhoneBurner is a good dialer as well and might be a better fit for a different use case, but as of my writing this review, they do not have a direct integration with Outreach. They allow a third-party (PieSync) to make certain "if-than" connections, but PhoneBurner didn't make it clear if there was a way to automatically log calls in Outreach. Plus PieSync brings its own monthly cost. Orum is a bit more expensive but well worth it for me.
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    Orum
    • My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.