Apollo.io vs. Orum

The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.

Incentivized

In general, our experience was not good at all, we had been here for two months. We were using Orum. They didn't get one qualified lead out of it, which may not be the actual product. It could just be us. In conclusion, we just fell like a number in a system, and that doesn't really go with our company's values,

• Consolidates tool and packs in a lot of functionality
• Keeps up with the industry trends for prospecting and data enrichment
• Offers the basics you need to get going
• Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.

Incentivized

• Our Customer Success Manager, Matt, is my best CSM across all of my sales tech stack.
• It does exactly what it's supposed to. We spend more time talking than we do dialing. Unreal.
• Nice Salesloft/Outreach/Salesforce integrations make it easy to use.

• I thought the AI email-generating function was weak. The email sounded way too robotic.
• I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
• I wish putting contacts into lists wouldn't cost any credits.

Incentivized

• Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
• In the search lists, it would be nice if we could add favorite cadences or separate by our own.

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.

Incentivized

It's pretty easy to use and integrates with my other tools well. Only reason it isn't a 10 is because sometimes the pause auto dial option is a bit buggy and at some points the prospect can have difficulty hearing me on the other line. Overall though it's intuitive and easy to use

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.

Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.

Incentivized

PhoneBurner is a good dialer as well and might be a better fit for a different use case, but as of my writing this review, they do not have a direct integration with Outreach. They allow a third-party (PieSync) to make certain "if-than" connections, but PhoneBurner didn't make it clear if there was a way to automatically log calls in Outreach. Plus PieSync brings its own monthly cost. Orum is a bit more expensive but well worth it for me.

• Increased # of booked meetings from outbound email outreach.
• Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
• We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.

Incentivized

• My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.