Apollo.io vs. Chorus by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Chorus by ZoomInfo
Score 8.5 out of 10
N/A
Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.N/A
Pricing
Apollo.ioChorus by ZoomInfo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioChorus by ZoomInfo
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioChorus by ZoomInfo
Features
Apollo.ioChorus by ZoomInfo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Chorus by ZoomInfo
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Chorus by ZoomInfo
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.20 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Chorus by ZoomInfo
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.70 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Chorus by ZoomInfo
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Apollo.io
-
Ratings
Chorus by ZoomInfo
8.6
Ratings
7% above category average
Speech-to-Text Transcription00 Ratings9.10 Ratings
Keyword Detection00 Ratings9.10 Ratings
Sentiment Analysis00 Ratings7.60 Ratings
Speaker Diarization00 Ratings7.90 Ratings
Call Recording Playback00 Ratings9.50 Ratings
Call Summarization00 Ratings9.80 Ratings
Conversion Metrics00 Ratings9.00 Ratings
Keyword Search & Retrieval00 Ratings7.30 Ratings
Call Tagging00 Ratings8.00 Ratings
Integration with CRM Systems00 Ratings8.90 Ratings
Best Alternatives
Apollo.ioChorus by ZoomInfo
Small Businesses
Lead411
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Score 9.1 out of 10
Clari Copilot
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Score 8.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Clari
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Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
8.8
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
6.1
(0 ratings)
Usability
8.7
(0 ratings)
5.0
(0 ratings)
Support Rating
9.0
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
6.8
(0 ratings)
User Testimonials
Apollo.ioChorus by ZoomInfo
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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As someone who is involved in many calls with CIOs or administrators discussing ERP or EMR integrations, compliance workflows, or digital transformation initiatives, these conversations involve complex technical discussions, multiple stakeholders, and long sales cycles where capturing detailed requirements and follow-up commitments is crucial. Having sales intelligence benefits the complexity of the buying process.
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • Great job on putting the conversion metrics. It's a big help knowing our metrics in every meeting.
  • We learned what areas need to be improved and also the strength we had during that conversation.
  • It also provides the length of speech of each participants.
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Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • Languages, as I usually take calls in Spanish and/or French and Chorus doesn't always gets the right language
  • The transcript isn't always optimal, but that's in rare cases
  • I speak with a French accent when I make calls in English, and the system might not like it
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
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Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
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Implementation Rating
No answers on this topic
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
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We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.
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Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • Increased confidence in those who interact with clients 1:1.
  • Improved turnaround time for deliverables thanks to clearly defined expectations pulled directly from the transcripts and summaries.
  • Improved ability of the marketing team to review client calls and determine client needs to target in future marketing materials.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Chorus by ZoomInfo Screenshots

Screenshot of deal and account visibility.Screenshot of a post-meeting brief.Screenshot of team analytics.