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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    LocaliQ

    Score9 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    ActiveCampaignLocaliQ
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    ActiveCampaignLocaliQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Community Pulse
    ActiveCampaignLocaliQ
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    487 Answers
    89%
    Would buy again
    34 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    466 Answers
    97%
    Delivers good value for the price
    32 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    488 Answers
    92%
    Happy with the feature set
    35 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    449 Answers
    85%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    452 Answers
    94%
    Implementation went as expected
    32 Answers
    Features
    ActiveCampaignLocaliQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    6% below category average
    LocaliQ
    7.6
    11 Ratings
    3% above category average
    WYSIWYG email editor5.0596 Ratings7.34 Ratings
    Dynamic content4.0532 Ratings6.69 Ratings
    Ability to test dynamic content4.0482 Ratings8.02 Ratings
    Landing pages4.4349 Ratings6.78 Ratings
    A/B testing9.9391 Ratings8.06 Ratings
    Mobile optimization7.7538 Ratings7.311 Ratings
    Email deliverability reporting9.7645 Ratings9.06 Ratings
    List management9.9664 Ratings7.17 Ratings
    Triggered drip sequences10.0586 Ratings8.63 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    1% above category average
    LocaliQ
    7.6
    40 Ratings
    12% above category average
    Lead nurturing automation10.0500 Ratings8.432 Ratings
    Lead scoring and grading7.5366 Ratings6.79 Ratings
    Data quality management7.9407 Ratings8.236 Ratings
    Automated sales alerts and tasks7.0361 Ratings7.224 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    29% above category average
    LocaliQ
    7.8
    3 Ratings
    4% below category average
    Calendaring9.9303 Ratings9.52 Ratings
    Event/webinar marketing9.9289 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    11% below category average
    LocaliQ
    7.8
    10 Ratings
    17% above category average
    Social sharing and campaigns7.2259 Ratings8.19 Ratings
    Social profile integration6.3254 Ratings7.69 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    12% below category average
    LocaliQ
    8.0
    42 Ratings
    16% above category average
    Dashboards6.5611 Ratings7.841 Ratings
    Standard reports6.5599 Ratings8.141 Ratings
    Custom reports6.5387 Ratings8.231 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and LocaliQ
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    15% above category average
    LocaliQ
    9.0
    6 Ratings
    34% above category average
    API8.4401 Ratings00 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings9.06 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignLocaliQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    OutboundEngine
    Score8.5 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignLocaliQ
    Likelihood to Recommend
    9.2
    (691 ratings)
    8.9
    (47 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (52 ratings)
    8.5
    (34 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (41 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    8.5
    (33 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignLocaliQ
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Gannett
    The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Gannett
    No answers on this topic
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Gannett
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Gannett
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Gannett
    No answers on this topic
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Gannett
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Gannett
    I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Gannett
    There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.