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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Pricing
    ActiveCampaign
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Offerings
    Pricing Offerings
    ActiveCampaign
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional Details—
    More Pricing Information
    Community Pulse
    ActiveCampaign
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    I don't see a big difference
    Incentivized
    Chose ActiveCampaign
    much more user friendly than these other alternatives.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better.
    Incentivized
    Chose ActiveCampaign
    I used Mautic/Acquia for 4 years. It was more expensive for less features than ActiveCampaign. Also, I find ActiveCampaign is more intuitive and easier to use. The support system is more helpful. The pages are easy to navigate and the menu and submenus are well laid out. Ma…
    Incentivized
    Chose ActiveCampaign
    MailChimp, Mailer Lite, Constant Contact: ActiveCampaign is much better and much more versatile with automations, tags, and options for customizable lists and forms.
    Incentivized
    Chose ActiveCampaign
    More options, more control, better reports
    Incentivized
    Chose ActiveCampaign
    Mailchimp is in a different league to the above platforms.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign has much better segmenting and more powerful automations, contact info, and integrations with other platforms.
    Incentivized
    Chose ActiveCampaign
    In my opinion, ActiveCampaign is wayyyy easier to use than MailChimp. It's easier to choose your lists and to resend to unopens.
    Incentivized
    Chose ActiveCampaign
    Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
    Incentivized
    Chose ActiveCampaign
    You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job …
    Incentivized
    Chose ActiveCampaign
    It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great …
    Incentivized
    Chose ActiveCampaign
    We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives.
    Incentivized
    Chose ActiveCampaign
    In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign.

    I feel more confortable using ActiveCampaign since it is …
    Incentivized
    Chose ActiveCampaign
    The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign can do the simple stuff and the really complicated stuff all in one place.
    Incentivized
    Chose ActiveCampaign
    Clear winner on all fronts over most products, excluding HighLevel.
    Incentivized
    Chose ActiveCampaign
    I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
    Incentivized
    Chose ActiveCampaign
    I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.
    Incentivized
    Chose ActiveCampaign
    The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC.
    Incentivized
    Chose ActiveCampaign
    None
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    487 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    466 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    488 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    449 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    452 Answers
    Features
    ActiveCampaign
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    5% below category average
    WYSIWYG email editor5.0596 Ratings
    Dynamic content4.0532 Ratings
    Ability to test dynamic content4.0482 Ratings
    Landing pages4.5349 Ratings
    A/B testing9.9391 Ratings
    Mobile optimization7.7538 Ratings
    Email deliverability reporting9.7645 Ratings
    List management9.9664 Ratings
    Triggered drip sequences10.0586 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    1% above category average
    Lead nurturing automation10.0500 Ratings
    Lead scoring and grading7.5366 Ratings
    Data quality management7.9407 Ratings
    Automated sales alerts and tasks7.1361 Ratings
    Lead segmentation and distribution7.39 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    29% above category average
    Calendaring9.9303 Ratings
    Event/webinar marketing9.9289 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    12% below category average
    Social sharing and campaigns7.2259 Ratings
    Social profile integration6.3254 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    12% below category average
    Dashboards6.5611 Ratings
    Standard reports6.5599 Ratings
    Custom reports6.5387 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    15% above category average
    API8.4401 Ratings
    Role-based workflow & approvals8.3274 Ratings
    Customizability6.5429 Ratings
    Integration with Salesforce.com9.895 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings
    Integration with SugarCRM9.858 Ratings
    Third-party software integrations8.230 Ratings
    Best Alternatives
    ActiveCampaign
    Small Businesses
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternatives
    User Ratings
    ActiveCampaign
    Likelihood to Recommend
    9.2
    (691 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    Usability
    7.8
    (52 ratings)
    Availability
    9.1
    (5 ratings)
    Performance
    7.3
    (5 ratings)
    Support Rating
    1.3
    (41 ratings)
    In-Person Training
    9.1
    (2 ratings)
    Online Training
    7.3
    (1 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    Configurability
    6.4
    (4 ratings)
    Ease of integration
    9.1
    (4 ratings)
    Product Scalability
    1.0
    (5 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    User Testimonials
    ActiveCampaign
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

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