17hats vs. ActiveCampaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
17hats
Score 9.2 out of 10
N/A
17hats from the company of the same name in Pasadena is a small business management solution presenting an all-in-one solution for contacts, projects, leads, quotes and invoicing.
$45
per month
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Pricing
17hatsActiveCampaign
Editions & Modules
Starting Price
$45.00
per month
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
Offerings
Pricing Offerings
17hatsActiveCampaign
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
17hatsActiveCampaign
Features
17hatsActiveCampaign
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
17hats
9.5
Ratings
21% above category average
ActiveCampaign
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.00 Ratings00 Ratings
Contract management10.00 Ratings00 Ratings
Quote & order management10.00 Ratings00 Ratings
Interaction tracking8.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
17hats
8.0
Ratings
6% above category average
ActiveCampaign
-
Ratings
Case management8.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
17hats
8.0
Ratings
5% above category average
ActiveCampaign
-
Ratings
Lead management8.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
17hats
9.5
Ratings
22% above category average
ActiveCampaign
-
Ratings
Task management9.00 Ratings00 Ratings
Billing and invoicing management10.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
17hats
10.0
Ratings
29% above category average
ActiveCampaign
-
Ratings
Custom fields9.90 Ratings00 Ratings
Custom objects10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
17hats
9.5
Ratings
13% above category average
ActiveCampaign
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
17hats
8.0
Ratings
9% above category average
ActiveCampaign
-
Ratings
Marketing automation8.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
17hats
8.0
Ratings
9% above category average
ActiveCampaign
-
Ratings
Mobile access8.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
7.2
Ratings
5% below category average
WYSIWYG email editor00 Ratings5.10 Ratings
Dynamic content00 Ratings4.10 Ratings
Ability to test dynamic content00 Ratings4.10 Ratings
Landing pages00 Ratings4.60 Ratings
A/B testing00 Ratings9.90 Ratings
Mobile optimization00 Ratings7.80 Ratings
Email deliverability reporting00 Ratings9.70 Ratings
List management00 Ratings9.90 Ratings
Triggered drip sequences00 Ratings10.00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
8.0
Ratings
3% above category average
Lead nurturing automation00 Ratings10.00 Ratings
Lead scoring and grading00 Ratings7.60 Ratings
Data quality management00 Ratings7.90 Ratings
Automated sales alerts and tasks00 Ratings7.10 Ratings
Lead segmentation and distribution00 Ratings7.30 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
9.9
Ratings
29% above category average
Calendaring00 Ratings9.90 Ratings
Event/webinar marketing00 Ratings9.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
6.8
Ratings
10% below category average
Social sharing and campaigns00 Ratings7.20 Ratings
Social profile integration00 Ratings6.40 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
6.5
Ratings
12% below category average
Dashboards00 Ratings6.60 Ratings
Standard reports00 Ratings6.60 Ratings
Custom reports00 Ratings6.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
17hats
-
Ratings
ActiveCampaign
8.7
Ratings
15% above category average
API00 Ratings8.40 Ratings
Role-based workflow & approvals00 Ratings8.40 Ratings
Customizability00 Ratings6.60 Ratings
Integration with Salesforce.com00 Ratings9.80 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.90 Ratings
Integration with SugarCRM00 Ratings9.90 Ratings
Third-party software integrations00 Ratings8.20 Ratings
Best Alternatives
17hatsActiveCampaign
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
17hatsActiveCampaign
Likelihood to Recommend
10.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
7.9
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
8.0
(0 ratings)
1.3
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
8.5
(0 ratings)
Configurability
-
(0 ratings)
6.4
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
17hatsActiveCampaign
Likelihood to Recommend
It's great if you want to set up all of your client management so that you don't have to keep manually going through every step. It's so nice for me and my clients to have all of their forms streamlined and automated.
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I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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Pros
  • Invoicing
  • Creating online questionnaire
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  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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Cons
  • Prior to this I was using only Stripe for my invoices and I loved that I could see all of my recurring client payments under "subscriptions." There might be a way to do this in 17Hats, but I'm just not sure. I like to be able to quickly see all of my current clients at a glance.
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  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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Likelihood to Renew
No answers on this topic
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Usability
It's been really great to use with my clients, but I cannot speak to setting it up as my VA handled all of that for me. I anticipate using it for a long time.
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ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Reliability and Availability
No answers on this topic
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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Performance
No answers on this topic
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Support Rating
It's chat based so you have to wait a bit to hear back from them but they have gotten quicker with their responses which I appreciate.
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This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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Implementation Rating
No answers on this topic
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Alternatives Considered
No answers on this topic
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
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Scalability
No answers on this topic
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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Return on Investment
  • ROI - Saves me time on creating invoices and questionnaires.
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  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
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ScreenShots

ActiveCampaign Screenshots

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