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ConvertKit

Score8.5 out of 10

32 Reviews and Ratings

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What is ConvertKit?

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features ConvertKit has to offer, as determined by TrustRadius' reviewers.
Based on 32 ratings of ConvertKit's features
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Top Performing Features

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 8.6

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.5

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

Areas for Improvement

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.5

  • Custom reports

    Users can create custom reports.

    Category average: 7.4

Most Frequent Users

Top 3 industries using ConvertKit
Based on HG Insights installation data
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

13.0%

478 installations of 3,689

#2 most frequent

Information

5.2%

193 installations of 3,689

#3 most frequent

Other Services (except Public Administration)

2.8%

102 installations of 3,689

Reviews

What users are saying about ConvertKit.
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It Just Works

Incentivized
Rohit LangdeView profile
Marketing Manager in Marketing at Wolf of Webstreet OPC Private Limited (11-50 employees employees)

Use Cases and Deployment Scope

Used to capture Email subscribers for our newsletter on blog and also integrate with eCommerce site where it captures details about customer purchase including personal details. We needed a reliable email sending solution with high deliverability crafted for solo and small business. ConvertKit suffices the requirement offering sophisticated and easy solution without complicating the setup.

Pros

  • Email Deliverability
  • Custom Domain Setup
  • Reliability
  • Email List Management

Cons

  • Automation
  • Segmentation
  • Google Analytics Integration
  • Pricing

Return on Investment

  • Lifetime Customer Value Increased
  • Better Email Deliverability

Usability

Alternatives Considered

MailerLite and Intuit Mailchimp

Other Software Used

MailerLite, Reoon Email Verifier, Movavi Video Editor Plus, ChatGPT, ElevenLabs Prime Voice AI

Great tool to manage your email lists and convert them for your services

Incentivized
Verified User
Manager in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We used ConvertKit primarily to build the audience of email lists interested around selling some of their products via Instagram or through Shopify. It helped us in building a loyal audience and convert them for services around logistics. With ConvertKit, we created landing pages, captured email ids and then finally ran email campaigns and track the conversion funnel of businesses finally opting for logistics services.

Pros

  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well

Cons

  • Segmentation of users is something I feel could be improved a bit based on custom parameters.

Return on Investment

  • For us, it was quite positive considering the business contracts in logistics were for around a year and our conversions from leads to sales increased significantly over time and giving pretty good ROI
  • Later once we upgraded to integrations, it helped us even further in saving time of our team members and also optimising our campaigns effectively.
  • Although it's pretty hard to just calculate the impact of one tool but overall this channel has given us more than 12x impact in terms of cost to business ratio.

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Mailchimp Transactional Email (Mandrill), Typeform

ConvertKit is great for basic email marketing

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use ConvertKit in several ways for our veterinary clinic. First, we use it to send automated emails to our won leads so they know what to expect ahead of an appointment - this is linked to our CRM platform and how we code the lead as 'won". Next, we put our 'lost' leads on an email marketing campaign to try to win them over by showcasing everything we have to offer. And finally, we use ConvertKit to send blast emails to all of our subscribers whenever we have a big announcement to make.

Pros

  • Automated email campaigns
  • Managing subscribers
  • Email blasts
  • Managing contract though tags

Cons

  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.

Return on Investment

  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time

Usability

Alternatives Considered

Constant Contact and Squarespace

Other Software Used

Meta Business Suite, Google Search Console, Bluehost, Anthropic Claude, Google Gemini, Redfin, Zillow

Can't go wrong with Convertkit

Incentivized
Nick Porcaro
President in Corporate at nFocus Photos (1-10 employees employees)

Use Cases and Deployment Scope

I rely on ConvertKit as my primary email marketing automation tool. This powerful platform helps streamline our communication with customers and prospects, addressing key business problems such as email list management, segmentation, and personalized content delivery. ConvertKit's intuitive interface and robust features allow me to create targeted email campaigns, nurture leads, and analyze performance effectively. Its scope within my use case extends to building engagement, driving conversions, and ultimately enhancing my overall marketing strategy, contributing to my business growth and success.

Pros

  • Ease of Use
  • Reliability
  • Segmentation
  • Automation

Cons

  • cost is a little high, but commensurate with what you get

Return on Investment

  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit

Alternatives Considered

Mailchimp

A Good First Choice List Builder for the Techie Person

Incentivized
LaMeshia ConleyView profile
Digital Strategist in Marketing at Marketing with Mesh (1-10 employees employees)

Pros

  • CRM for your potential leads.
  • Offers automation to save entrepreneurs time and money.
  • Pricing is affordable and offers free trial.

Cons

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.

Return on Investment

  • The template landing pages did convert well.
  • Once I got passed the learning curve I was able to increase efficiency.
  • I do recommend using as a first start to lead generation.