A fast, flexible way to create curated branded micro-sites.
Updated July 11, 2022

A fast, flexible way to create curated branded micro-sites.

Julia Brocato | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory as a place to build ABM level and more broad marketing sites of curated content. Our sales team will request us to create access-protected explorer pages that they can use when working with individual prospect accounts. We also use PathFactory to host a variety of our marketing assets like recorded webinars, PDFS, infographics, webpages, etc. We can then create curated content tracks of these assets to provide as follow-up content hubs after meetings, events, webinars, etc.

Pros

  • Curated content.
  • Microsite builder.
  • Content hosting.
  • WSIWYG content hub building.

Cons

  • Access protection experience could be better branded.
  • Explorer page transition to content track and back.
  • Time savings on creating content hubs.
  • Less duplicate versions of content being shared.
  • Better attribution and cookie-ing.

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

Foleon makes sites/pages that are visually dynamic and beautiful but doesn't allow you to use existing content. It also doesn't integrate with Marketo well at all. PathFactory has a far superior Marketo integration and metrics tracking.
PAthFactory is great for non-website developers/programmers who need to create curated hubs of content. It's brand-able and flexible. It allows you to make them public, access protected, use popup forms, change the style of the iframe, create CTAs, and more. It also integrates with Marketo very well. We use their Marketo integration for tracking and attribution as well as using their forms within the PathFactory Content Tracks.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
9
Embedded CTAs
9
Content automation
10
Audience profiling and targeting
8
Closed-loop tracking and reporting
9
Content performance analytics
10

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