A fast, flexible way to create curated branded micro-sites.
Overall Satisfaction with PathFactory
We use PathFactory as a place to build ABM level and more broad marketing sites of curated content. Our sales team will request us to create access-protected explorer pages that they can use when working with individual prospect accounts. We also use PathFactory to host a variety of our marketing assets like recorded webinars, PDFS, infographics, webpages, etc. We can then create curated content tracks of these assets to provide as follow-up content hubs after meetings, events, webinars, etc.
Pros
- Curated content.
- Microsite builder.
- Content hosting.
- WSIWYG content hub building.
Cons
- Access protection experience could be better branded.
- Explorer page transition to content track and back.
- Time savings on creating content hubs.
- Less duplicate versions of content being shared.
- Better attribution and cookie-ing.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
I wasn't involved with the implementation phase
Would you buy PathFactory again?
Yes

Comments
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