Game changer for B2B engagement`
July 08, 2022

Game changer for B2B engagement`

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory for creating asset catalogues, the assets range from documents, videos, and more. The problem we had was to nurture the leads in the funnel journey, and PathFactory does the job well. For multiple personas and account-based marketing, PathFactory helps in creating journeys for the leads and helps in nurturing them from pre-funnel to funnel.

Pros

  • It acts as an amazing asset repository.
  • The journey creation feature helps you tap some key personas.
  • It simplifies account based marketing.
  • It is beneficial in cases of segmented targeting.

Cons

  • In the asset repository, it should have tagging options.
  • Can be little more user friendly in the channel view.
  • The real time analytics feature can be improved as well, from measurement perspective.
  • Pathfactory helps in keeping the leads engaged which tends to perform better from ROI perspective.
  • Reduced dependency on other MarTech for nurture campaigns
  • Less manual campaign management tasks

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect
PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.3
Content hub
7
Forms / Gated content
6
Embedded CTAs
8
Content automation
8
Content Reporting & Analytics
8.0
Audience profiling and targeting
9
Closed-loop tracking and reporting
7
Content performance analytics
8

Comments

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