Useful for sales
December 01, 2022

Useful for sales

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

I use Pathfactory to know how long our ebooks have been read, their title and what's their main topic. It's usually the only information i get

Pros

  • Track users
  • Create categories

Cons

  • What does the time of opening exactly means (active scrolling ? Open in a tab?)
  • I didn't noticed much use of it in my activity. The time spent on an ebook doesn't always reflect the interest of someone in a topic.

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

No

This is my first real position so I've never used any similar software before
Path factory is a good insight but hard to use when calling someone for the first time. We can't call saying 'Hi, I've seen that you spent 12 minutes (or just say "a lot of time") reading this earlier" because we sound intrusive really easily.

PathFactory Feature Ratings

Forms / Gated content
7
Audience profiling and targeting
8

Comments

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