Great tool for teams/companies with a lot of content but low engagement
October 02, 2021

Great tool for teams/companies with a lot of content but low engagement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are using Pathfactory to provide our users with a better content experience online and to feed users with relevant content to help promote more asset consumption in a given visit. And internally, we're using it to better group our content together and track its performance.

Pros

  • Content binging
  • Reporting

Cons

  • Content management
  • UI could be more user friendly/intuitive
  • We're seeing more informed buyers and more engaged leads for the sales team
  • Better able to track ROI on content
  • Better visibility for Sales to see what a company/person has engaged with

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
6.7
Content hub
4
Forms / Gated content
7
Embedded CTAs
9
Content Reporting & Analytics
6.0
Audience profiling and targeting
4
Closed-loop tracking and reporting
6
Content performance analytics
8

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