Users engage more with our content and convert faster!
July 06, 2021

Users engage more with our content and convert faster!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory throughout the entire organization as a way to disseminate content about our products and track user engagement. It allows for users to binge content in a seamless way about specific topics that will be interesting to them in one spot. We are also able to analyze what content is most relevant to users.

Pros

  • Utm tracking
  • binge content abilities with tracks
  • nurture leads into contacts in a seamless way

Cons

  • matching branding of the organization
  • when a piece has an expiration date you can put a reminder but there is notification and you as the user have to remember to pull it off instead of pathfactory deactivating it
  • organizing the content can be tedious
  • It is a great indicator of what content our audience resonates with and helps with our content planning
  • It allows for us to keep our audience engaged and track their engagement
  • It allows for us to have greater engagement with our content and brand

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

While we considered Uberflip, we ultimately chose PathFactory because we felt it met the needs of our business better. We feel the support PathFactory has given us has been more useful than what you would get with Uberflip. We also liked the analytic and dashboard tools better, it had a better UI design.
I would say it's best suited when you have many pieces of content that you want to expose to your audience. It is extremely helpful to understand an estimate of how long a user might take to read a piece and then be able to adjust the timing of when a form should pop up. It is also nice to have suggested tracks based on users' past readings.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
10.0
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content automation
10
Content Reporting & Analytics
9.0
Closed-loop tracking and reporting
8
Content performance analytics
10

Comments

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