PathFactory - a content journey dream
July 20, 2021

PathFactory - a content journey dream

Robert Kohnke | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

The marketing department uses PathFactory to drive asset-based engagement in targeted tracks to our prospects. It allows us to report on engagement from a topic perspective which is extremely helpful in deciding what new and existing content to offer to our prospects and customers.

Pros

  • Content Track Creation
  • Asset Engagement Improvement

Cons

  • PathFactory Reporting
  • Customization of detailed fields
  • Content engagement metrics
  • Fine tuning of assets grouped together

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Sisense for Cloud Data Teams (formerly Periscope Data), Snowflake, Salesforce.com
The ideal scenario for PathFactory is grouping together a string of content, to provide a seamless journey for the prospect from start to end in a marketing-designed content experience.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.3
Content hub
7
Forms / Gated content
7
Embedded CTAs
7
Content automation
8
Content Reporting & Analytics
5.0
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
5
Content performance analytics
5

Comments

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