How PathFactory Made our Whitepapers Pop
December 02, 2020
How PathFactory Made our Whitepapers Pop
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is being used across our demand generation efforts and on our website. Right now, the majority of users are concentrated within the marketing department, but we are starting to see more requests from the sales team to make use of tracks to send to prospects.
I think the two problems that have been addressed are conversion rates and then visibility as to where prospects are engaging with content. Since implementing PathFactory, we have seen a significant bump in conversions for our white papers. We also know better now more than ever where readers are going within a track or piece of content.
I think the two problems that have been addressed are conversion rates and then visibility as to where prospects are engaging with content. Since implementing PathFactory, we have seen a significant bump in conversions for our white papers. We also know better now more than ever where readers are going within a track or piece of content.
Pros
- Analytics - Business Intelligence
- Presentation
- Coloring
Cons
- CTA Buttons could stand to be more programmable and visually attractive
- Spotting errors within UTMs to ensure conversions are tracked in PathFactory
- Communication of outages
- While we have yet to see closed won business starting from a PathFactory track, we are seeing more internal and external engagement with our content.
- Increased conversion rates on white papers
- Ability to add exit promoters quickly and easily
Comments
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