Item: PathFactory
Rating: 10
Author: Sara Kelly

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

Currently, PathFactory is utilized across multiple departments — mainly by our Marketing and CSS teams. PathFactory allows us to nurture new prospects and educate current clients. With limitations to our own website, PathFactory allows us to build tailored customer experiences, and track the success (or failure) of any particular campaign/use case.

Pros and Cons

Pros

PathFactory allows you to build tailored content experiences for many different audiences.
PathFactory's client support is exemplary, and they listen to and address any concerns/issues we experience using their tools.
PathFactory understands the goals of our organization, and partners with us to implement our strategies.

Cons

PathFactory's user experience could use a little work, however, I'm in the platform every day and have learned to deal with any quirks it may have. For the most part, I'm satisfied, and it gets the job done (and done well).
I wish I would have known how important it would be to keep tracks organized into folders at the beginning of our partnership. You end up making many tracks for many different campaigns (for example, I just built 5 different tracks for one virtual event). You need to be extremely organized, especially if you intend to use PathFactory long term. Definitely not something to be afraid of, but just aware of.

Return on Investment

It's safe to say PathFactory has supported nearly every marketing campaign in our business, and has definitely played a role in lead scoring and and getting people further into our funnel.

Alternatives Considered

N/A. I was not involved in choosing PathFactory. I joined the company the week after the contract was signed.

Likelihood to Recommend

PathFactory is great for:

Nurture campaigns
Social promotions
Event campaigns (for virtual events or webinars, pre-event, during the event, and after the event)
Explore pages to do a complete blog takeover (if your blog is lacking in organization, and would take too many developer hours to fix)

Honestly, I can't think of a reason it wouldn't be appropriate. You get to choose what you gate, and when. There's never harm in using PathFactory for any link.

PathFactory Feature Ratings

Comments

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I don't see us walking away from PathFactory anytime soon