Item: ON24
Rating: 8
Author: Steve Farrell

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 is used to support lead gen activity and to provide us with a platform to share our thought leadership content with prospects. We have an abundance of content to share with customers, and this allows us to do so whilst harvesting data in a compliant manner for marketing purposes.

Pros and Cons

Pros

Captures data
User interface
Interactive features
Brand integration

Cons

Activating a webinar at go-live
In event support as standard

Return on Investment

Events generated hundreds of registrations
Good proportion of these leads were deemed suitable to pass onto sales teams

Scalability

ON24 has the capability to integrate into our complex business set up. Their willingness to learn and improve to benefit our requirements was to be applauded. The onboarding process was very thorough and everyone found it very useful.

The user interface for attendees was second to none, and allowed for multiple different interactive features that we could make use of to test out attendee engagement.

Alternatives Considered

streamGo

Stream go is a smaller organisation but their ability to offer in event support as standard at no extra cost is to be applauded and very much essential when we have different people putting events on all of the time. ON24 may be better suited to large global organisations, especially with the ability to fully integrate their solution into bespoke CRM platforms.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

Other Software Used

DSMN8 - The Employee Advocacy Platform, Adobe Marketo Engage, Emplifi Service Cloud, Brandwatch

Likelihood to Recommend

ON24 is ideal for large organisations looking to put on regular events for their prospects. The ability to integrate with eCRM platforms is incredibly useful, as are the insights and interactive features that the platform provides to users. One thing that could be improved is the in-event support that does not come as standard, whilst it had with other suppliers I have used. That is the only really drawback for me.

ON24 Feature Ratings

ON24 and Communications During a Pandemic

Comments

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The ideal platform for sharing thought leadership with your prospects