Item: ON24
Rating: 10
Author: Jennifer Browning Peters

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 allowed our Digital Customer Success program managers to effectively present product specific and thought leadership content to our customers to improve engagement, adoption, and surface opportunities in the moments that matter. We needed a solution that would seamlessly let us present on-demand and live content to our customers with tools that would allow customers to engage with the material being presented. Additionally, we needed effective reporting to understand customer sentiment in addition to registration and attendance.

Pros and Cons

Pros

Engagement tools to help audience members focus on the important pieces of the material.
Back end analytics allowed for us to understand customer sentiment.
Produce live panel discussions in addition to showing slideware and polls.
Use surveys to gather feedback and understand audience interest and intent with flexible question configurations.

Cons

Unless you had a primary user license, notifying the support team of an issue during a webinar was difficult.
Recording audio slide to slide for on-demand webinars was sometimes wonky.

Return on Investment

In the last year I used the software, we increased renewal rates by 9 % with customers who engaged in our webinars
Webinar registration rates increased 10% when we moved to Webcast Elite

Scalability

The ON24 Webcast Elite allowed us to make our webinars stand out with branded design elements that were consistent across all experiences. The slick appearance enhanced the panel discussions and single speaker webinars alike. The engagement tools like polls, live chat, and Q&A allowed our audience to interact with the presenters, which provided us with higher engagement scores. Additionally, the surveys were flexible question configurations to gather customer sentiment.

Alternatives Considered

Webex Events (formerly Socio)

From the registration process, creating a presentation, to engaging presentation tools, and easy to access robust reporting. ON24 out performed WebEx. Additionally, the integration capabilities with Gainsight were a game changer in terms of saving the program managers from hours of manual processes to get registration and attendance data into our Customer Success software.

Key Insights

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

Other Software Used

Gainsight CS, Salesforce Lightning Platform

Likelihood to Recommend

ON24 allowed us to present on-demand or live webinars. Additionally, we could pre-record content and set it up as simu-live which allowed us to more easily interact with the audience's questions. There was also a Sim-2-live feature, which allowed you to play pre-recorded content and would then move you to live audio to give you the opportunity to take questions live. This piece did not allow for us to turn on video so we could be more personable with our audience. This is great if you want a panel discussion, set up a produced video slide presentation, or simply use slides. We only had the webcast elite version, which did not allow us to turn on a feature to allow for our audience to participate vocally. We had to encourage audience members to use the live audience chat which everyone in the audience could see, or share comments questions via the Q&A.

ON24 Feature Ratings

Comments

Please log in to join the conversation

Engage Customers with Engaging Dynamic Content