On24 is a great webinar platform for any mid to large sized company
Updated July 28, 2020

On24 is a great webinar platform for any mid to large sized company

Erica Cook | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use On24 to run webinars across our entire organization, but it is primarily used by Sales, Marketing, and Customer Service. It addresses the business problem of communicating information to large global audiences and engaging both customers and prospects with ideas and product information.

Pros

  • Branding and customizing the viewer-facing On24 console is very simple.
  • The process of actually building and executing a webinar with On24 is simple.
  • On24 has cool features, like speaker video options, polls, and a wide range of widgets that further enhance the viewer experience.

Cons

  • On24 needs to build a much more mobile-friendly interface.
  • The On24 UI is a bit dated and should be updated.
  • On24 helps us drive down our cost per lead.
  • On24 helps us engage prospective and current customers with engaging content.
  • On24 helps us scale our customer training and demo programs.
I think ON24 is superior to both Webex and Adobe webinar products because, at its price point, it is very customizable, easy to use, and offers great reporting features.
On24 is a great platform for companies that want to start and scale a webinar program. On24 has a variety of use cases, including marketing thought leadership webinars, sales lead generating webinars, customer engagement and training webinars, and on-demand demos.

ON24 Feature Ratings

Virtual Event ()
Not Rated
10.0
Audience polling
10
Q&A
10
8.5
Branding options
10
Integration to Marketing Automation
7
9.0
Participant roles & permissions
8
Confidential attendee list
10
8.8
Calendar integration
7
Record meetings / events
10
Slideshows
10
Event registration
8
Mobile Capabilities ()
Not Rated

ON24 and Communications During a Pandemic

Using ON24

5 - Marketing, marketing operations, and customer success
2 - We have a technical lead who handles On24 integrations and technical set up, and then a power user who is an expert at actually using the platform.
  • Customer marketing and engagement
  • Product marketing
  • Thought leadership
  • A 6-month long virtual conference
  • COVID-19 related speaker panels
  • In-depth customer training
  • Internal on-boarding
On24 is a great tool, but because we've been a long time customer, we're now researching other webinar platforms on the market to ensure we still want to keep On24. However, I anticipate our company renewing our contract.

Evaluating ON24 and Competitors

Not Sure
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
I was not a decision maker in implementing On24.
I was not a part of the evaluation and selection process.

ON24 Support

On24 support is quick, efficient, and most of the support staff is very knowledgeable about the product.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
Need to explain problems multiple times
Not Sure
Yes - Yes, it was resolved quickly and completely.
Yes! This morning we realized we had a slide upload error 15 minutes before the start of our webinar. I reached out to On24 support, and they quickly reformatted the PowerPoint file, uploaded it, and the slides were live exactly 1 minute before we had to go live for our webinar. The support was quick, effective, timely, and saved our webinar!

Using ON24

I personally find the platform easy to use, but other people I know who have worked with it didn't find it as easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Creating a new webinar session
  • Updating the presentation console
  • Running a live webinar
  • Simulive webinars take a bit of learning to properly execute
Yes, but I don't use it

ON24 Reliability

As On24 has gained customers and increased users, I've experienced a few availability issues. Reliability and availability is incredibly important, and overall On24 has been very reliable. I'm hopeful that as their customer base expands, they expand the overall platform bandwidth with this growth. I know they are aware of these issues and have worked to fix them.

Comments

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