Adequate but flawed platform.
July 02, 2018

Adequate but flawed platform.

Austin Schmidt | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is used for a prospect and customer-facing webinars, primarily for demand generation. It is also used for some customer success and training presentations.

Pros

  • The platform is fairly easy to use. Creating a presentation is pretty templated and simple.
  • The multi-registration pages are pretty good. Letting prospects register for multiple webinars at once is easy.
  • The Q&A interface is solid. Easy for the prospect and easy for the presenters on the back end.

Cons

  • The interface where prospects watch presentations needs some serious work. The elements aren't responsive and you can't create different layouts for different screen sizes. For example, the content that fits a laptop will look pretty small and poorly designed on a large monitor.
  • The screen share/screen recording plugin is really glitchy. It's not compatible with Macs and some PCs that cannot even use it. Makes certain types of presentations a pain.
  • The email and landing page editors are really poor. I end up writing the HTML myself.
We've had reliability and performance issues with ON24, especially with video clips and recordings. With pure slide presentations, it's pretty reliable.
  • It allowed us to rapidly deploy webinars. The "simu-live" recordings are great. We've been able to replicate one webinar again and again.
  • The poor presentation design presents the brand poorly in my view. It's not up to our design standards.
  • It's pretty easy to set up a presentation. This has reduced overhead and saved time.
I see WebEx and ON24 as a wash. Both have their strengths and weaknesses. Very similar in overall quality in my view, although it's been a couple years since I've used WebEx. That opinion may be out of date.
ON24 is ok but isn't worth the steep price tag in my opinion. It's not well-suited for a SMB. The Marketo integration is really good, so I can see additive value for a Marketo user. It's a good fit for those wanting a lot of hands-on assistance, as the customer support is pretty good.

ON24 Feature Ratings

Virtual Event ()
Not Rated
7.5
Audience polling
7
Q&A
8
5.5
Branding options
6
Integration to Marketing Automation
5
7.0
Participant roles & permissions
7
Confidential attendee list
7
6.8
Calendar integration
4
Record meetings / events
8
Slideshows
8
Event registration
7
Mobile Capabilities ()
Not Rated

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