Item: ON24
Rating: 7
Author: Brittany Raasch

Overall Satisfaction with ON24

Use Cases and Deployment Scope

We use ON24 across two organizations at our company. Our webinars have proven to be a successful channel for lead generation by allowing us to communicate a message to a large audience in an engaging way.

Pros and Cons

Pros

Analytics
Automated email pre and post email communications
Customer support

Cons

Our biggest complaint involves technical difficulties prior to and during webinars.

Reliability and Availability

Now that I have the 24-hour helpdesk telephone number, I'm more comfortable with the technical support of On24. However one of our learnings was that we couldn't access the platform and one of the answers helpdesk needed in order to support us was our account number and/or event number (both valid and fair questions, however, we couldn't access the platform so we were unable to provide this information. We've learned to write down the event# outside of the platform should we have an emergency again.

Return on Investment

Yes, as mentioned earlier we've found that webinars are a great pipeline for sales - especially as it relates to new product launches.
Also, it's helps with customer retention when we're able to speak to Thought Leadership topics that may not have a direct line to sales.
We haven't used it for internal training purposes.

Alternatives Considered

WebEx Meetings

We use WebEx internally and found this was not suitable for external purposes because it lacks analytics.

Other Software Used

Oracle Eloqua, Salesforce.com, Sprinklr

Likelihood to Recommend

We have explored other webinar vendors in specific response to some of the technical challenges we've experienced. But have ultimately stayed with On24 because of the backend analytics and user-friendly interface for external webinars.

ON24 Feature Ratings

Comments

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