On24 for Customer Marketing
November 14, 2017

On24 for Customer Marketing

Melody Peng | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

[It's being used] Across the whole marketing organization at Avalara. It’s the webinar platform marketing ops decided to purchase for the marketers.

Pros

  • Recording is seamless
  • The widgets and ability to customize the webinar experience
  • Support is fairly responsive

Cons

  • Email templates have weird formatting
  • Integration with Eloqua has problems (not sure if that’s on On24 or Eloqua)
  • Support tablet for screen share is a problem.
  • No dial in for the audience is a limitation
We have encountered a few serious issues with the slides, in spite of uploading ahead of time. There was one time where the audio was completely dead.
  • Customer engagement on upsell
On24 feels lighter to use but doesn’t have all the bells and whistles and the brand.
Well suited for most scenarios, but not well suited for product demos with engineers on the road (most of them have tablets)

ON24 Feature Ratings

Virtual Event ()
Not Rated
6.5
Audience polling
5
Q&A
8
5.5
Branding options
7
Integration to Marketing Automation
4
6.5
Participant roles & permissions
6
Confidential attendee list
7
6.5
Calendar integration
2
Record meetings / events
9
Slideshows
7
Event registration
8
Mobile Capabilities ()
Not Rated

Comments

  • Ayo Ogundiran | TrustRadius Reviewer
    Ayo Ogundiran
    commented 7 years ago
    how do you use ON24 to send registration information to eloqua, and also pull attendee data back to Eloqua? how does this work?

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