Developer's Perspective of Marketo
Updated September 05, 2019

Developer's Perspective of Marketo

Cody Kimball | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

It is a great tool currently used at our organization for admins to customize emails, build workflows and marketing paths to help drive traffic down the funnel. It is mostly used by the marketing department, but we are now trying to leverage it more across the organization and provide visibility to those outside of marketing.

Pros

  • Customize emails
  • Build workflows based on certain trigger criteria and help facilitate a guided path to conversion
  • Basic integrations with salesforce

Cons

  • Very limited API functionality
  • Support doesn't seem to understand their own product beyond simple declarative functionality, e.g. APIs
Honestly marketo was implemented at both SaaS based companies that I have worked for before I got there, but it seems to have a clear dominant stake hold here in the midwest.
If you need a simple central way to manage marketing efforts, Marketo is a good tool that with a little bit of training can help maximize the efficiency of a few talented individuals.

Adobe Marketo Engage Feature Ratings

8.5
WYSIWYG email editor
8
Mobile optimization
9
Email deliverability reporting
10
List management
7
7.0
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
6
8.0
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
5.3
Dashboards
5
Standard reports
6
Custom reports
5
6.5
API
2
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
9

Using Marketo's core features

Benefits of using some of Marketo's core features

Using Marketo

30 - Marketing Campaign/Email Automation
Marketo Administration
Marketing Analytics
30 - Email/Marketing Automation
System Administration
ETL
APIs
  • Marketing Email Automation
  • Preferences Center
  • Lead Generation
  • Centralize communication into a Communications Hub by seeing how performant and responsive people are to Marketo content as compared to content sent out via other platforms
  • Predictive Analytics supply dynamic content for Marketo to then send personalized emails to a target user group
  • End to End tracking of user behavior pre-conversion, to lead capture, to marketing content interaction, to sales conversion (salesforce)
Honestly there is so much of our MarTech stack that now runs in and through Marketo, and would be a major overhaul to pivot to a new platform that likely wouldn't provide ample additional value to justify the move.
Drift
  • Increased efficiencies in pushing marketing content
  • Better tracking and understanding of lead engagement
  • Leads likely convert much faster with optimized workflows across multiple systems

Marketo Support

Nothing ever is resolved. I either get referenced an irrelevant documentation page, or support says they don't know why issues are happening like vague 611 errors, and seem to just wait us out
ProsCons
Kept well informed
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Difficult to get immediate help
Need to explain problems multiple times
Slow Initial Response
Yes - Premium support was elected for to try and receive better and more responsive support when tickets are submitted
I would if I could

Comments

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