Marketo is great for companies looking for robust marketing capabilities
Updated September 05, 2019

Marketo is great for companies looking for robust marketing capabilities

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by our marketing and operations department to send emails to prospects and customers, qualify leads, and build or brand. Our different departments use Marketo differently, with marketing typically doing nurture programs and operations sending one-time emails.

Pros

  • Marketo allows for highly customizable emails through custom HTML, merge fields, and its programming platform velocity.
  • Marketo makes it easy to send emails based on segmentation, we you all use it t send the same email in many different languages.
  • Marketo integrates well with Salesforce, making it way to sync lead and contact information between the two systems.

Cons

  • Marketo’s HTML email editor has several bugs. You really have to mess with the formatting to get it just right.
  • The first level of Marketo support usually just sends you a knowledge article and you end up having to get your support resolved before you get resolution.
  • There is not great reporting for the sync between Salesforce and Marketo so when you do have sync errors you need to open a support ticket to understand the issue.
Marketo has more features than Pardot and is more robust. Marketo has better merge field capabilities, allowing us to customize the data we send to our customers and prospects.
Marketo is well suited for companies with complex marketing needs, supporting large pipelines and customer bases.

Marketo is overkill for smaller companies needing basic marketing.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
4
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
7.5
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
8
10.0
Calendaring
10
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
6.8
API
7
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Comments

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