Marketo - the leader for marketing automation
Updated September 04, 2019
Marketo - the leader for marketing automation
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Our entire organization is leveraging Marketo, and we have found it to be incredibly helpful in terms of putting processes in place and allowing us to refine our pipeline. We are now able to run basic, run-of-the-mill to advanced reports, manage our lead database, and run campaigns to generate more brand awareness and more importantly, drive more conversions for our sales team. In addition to that, the new ABM (account-based marketing) feature will allow us to cater our messaging to specific accounts/verticals, which resonates more with the target audience.
Pros
- Allows our marketing team to provide more robust and granular insights into reporting.
- Offers many templates for specific email campaign needs, including nurture, webinar, simple email blasts, and allows you to perform A/B testing.
- Seamless Salesforce-Marketo integration, data syncs from one platform to the other within 5 minutes.
Cons
- Difficult to set up unless free, hands-on resources are provided from Marketo. We had a hard time implementing this and establishing the first time sync to Salesforce.
- Landing page and form templates are outdated and hard to work with. They have yet to roll out with renovations like they did with the email templates.
- The pricing tiers they provided to us had large gaps in terms of pricing.
The winning factor as to why we selected Marketo over other alternatives like Hubspot was due to Marketo being a well known thought leader in the marketing automation industry, and that it was easier to set up different workspaces in 1 instance.
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