Marvelous Marketo
Updated September 03, 2019

Marvelous Marketo

Rachel Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

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Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

The marketing and sales teams use Marketo to manage emails and collect lead details as well as insights. Currently, we run a fairly complex nurture program with Marketo that targets where someone is in the sales funnel and specific industries that we work with. It allows our rather small marketing team to get as much (if not more!) accomplished than a team twice our size.

Pros

  • Lead Management
  • Nurture Stream set up and distribution
  • Integrates easily with lots of other solutions
  • Great community and support team

Cons

  • Landing Page Design for non-coder
  • Email Design for non-coder
  • Anonymous lead capture
Marketo had the ease of use in setting up complex nurture streams and had all of the functionality we were looking for. The other choices were either not robust enough or were really great in some areas but not others. Marketo may not be the best at everything, but it had the most consistent high scores.
Marketo is great for marketing and sales teams that need to work with lots of different types of personas/industries and that are a little more mature in their strategies. It isn't great for someone who just needs to send out the occasional newsletter or someone who needs really, really deep analytics.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
2
Dynamic content
9
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
8.8
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
9
7.0
Calendaring
5
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.3
Dashboards
8
Standard reports
8
Custom reports
9
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated

Using Marketo

7 - Marketo is used by our sales and marketing teams. Marketing uses it to create and track complex nurture streams for multiple personas at different points in the buying cycle, make quick landing pages, and it handles all of our site conversions. Our sales team uses it to track outbound sales emails and event registration.
3 - We don't have any in-house support for Marketo. Generally speaking, we are able to troubleshoot almost anything we have trouble with by consulting the documentation and the user community. If that doesn't get us anywhere, Marketo has a robust support staff that is very prompt and helpful. We've never had trouble getting anything resolved.
  • Email Campaigns
  • Form generation and conversion
  • Landing page creation
  • We really just use Marketo for its intended purpose.
  • We are looking into connecting a direct mail vendor to our Marketo instance so we can trigger snail mail sends based on activity.
Marketo isn't perfect, but it fits our needs better than anything else on the market. The effort it would take to unplug it from our marketing campaigns doesn't even bear thinking about. There isn't another product out there that is as easy to use with so many features. The integration to Adobe is also an improvement and we are excited to see what else that partnership brings.
  • Increased efficiency for marketing team in creating emails and landing pages
  • Easy website personalization

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