Catchy Title Here
Updated November 13, 2018

Catchy Title Here

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is currently being used in the marketing department, but we are setting the stage to launch company-wide so our HR teams, IT and Sales teams can all make use of Marketo and the tools available to help drive a cohesive strategic direction.

Pros

  • Lead Management
  • Email Marketing
  • Landing Page/Form Creation

Cons

  • Analytics and Dashboard views for executive and team lead positions. Or dynamic, customizable dashboards.
Marketo looked easier to use and their functionality was way better at the time.
It depends, I may not recommend Marketo if it would be too much tool for their needs. It all depends on their needs.

Adobe Marketo Engage Feature Ratings

9.1
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
10
9.5
Calendaring
10
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
4.3
Dashboards
3
Standard reports
5
Custom reports
5
8.7
API
10
Role-based workflow & approvals
8
Customizability
8

Using Marketo's core features

Benefits of using some of Marketo's core features

Using Marketo

5 - Marketing, Operations, IT and Sales
2 - Marketing
  • Webinars. We use GoToWebinar as a solution and the integration to push contacts and monitor leads across our webinars.
  • Sales Marketing. We have RVPs segmented and based off activity and subscription preferences, we're able to customize emails out to lists efficiently.
  • Sales Marketing. Due to the nature of our industry, we have rules of engagement to follow and having Marketo allows us to dynamically change content within emails based on segmentations for particular accounts.
  • Lead management. We have contacts that have potentially gone stale in our CRM and with Marketo we can try to see if they're active anymore and decide whether they are still eligible for marketing.
  • Lead Scoring. We have been using Marketo's lead scoring, but a surprising way has been merging the marketing activity and production data within our own proprietary CRM system to create a new score based on sales activity and marketing activity.
  • We're excited to see what Sales Engage can do and give more marketing control and power to our sales team.
I gave this a 7/10 because the product itself is amazing! I love it. BUT their customer service is lacking. We don't feel like they value a relationship with our company as we haven't been contacted by our account manager since we purchased the product two years ago. We have been contacted, but it was by someone giving a cold call to to see if Marketo would be a good fit for us - we're a customer already!! It's highly disappointing.
  • Positive: We can track and improve lead conversions, improve overall marketing strategy and align sales and marketing to create a cohesive message.

Marketo Support

I've tried giving Marketo more money! We want to expand our service through Marketo and add on, but it seems I can't get in contact with anyone at Marketo and get actual follow through! Love the product, but service is lacking from my perspective.
ProsCons
Quick Resolution
Problems get solved
Kept well informed
Support cares about my success
Escalation required
Slow Initial Response
When we first purchased Marketo, we had exceptional service! Quick to reply and service us, but since then it's been radio silence!

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