Marketo for VSMB (25 person B2B IT Services firm)
Updated November 13, 2018

Marketo for VSMB (25 person B2B IT Services firm)

Joe Kevens | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is our marketing system of record. It's integrated with Salesforce, our Influitive AdvocateHub, and other systems.

Pros

  • Functionality - lots you can do with Marketo.
  • Community - Lots of users, which helps maintain and grow the product.

Cons

  • Time to ramp - lots of functionality comes at the expense of ease of use.
  • A/B testing is painful
Our Marketing Ops Manager is bleeds purple. We've built out our instance extensively and we now have 3 people on the team who are Marketo certified.
Well suited for those who have a Marketo certified marketer on their team or are willing to invest 6-12 months in implementation and basic-to-moderate use of the functionality. Less appropriate for companies without a CRM system that's easy to integrate with Marketo.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.3
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
7.0
Calendaring
Not Rated
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.0
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

Benefits of using some of Marketo's core features

Using Marketo

It's a robust tool that seems to be favoured by Marketing Ops practitioners than by other Marketing practitioners, which speaks to some usability issues. Robust software that has a steep learning curve.
ProsCons
Like to use
Well integrated
Consistent
Unnecessarily complex
Difficult to use
Requires technical support
Slow to learn
Feel nervous using
Lots to learn
  • Triggers and filters - once you know them, it makes a lot of things easy
  • Email editor - the basics with templates
  • Reporting
  • A/B Testing

Comments

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