Marketo - the best SMB marketing tool out there
Updated November 13, 2018

Marketo - the best SMB marketing tool out there

Ben Beck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo is being used across multiple departments: in sales, customer service, and marketing. Marketing owns the tool and does regular trainings with others across the organization.

Pros

  • Marketo is advanced - it let's you do complicated things that no other marketing automation tool does. For example, when you update a blog post on WordPress you can have Marketo automatically send an email to some user base with that post inline.
  • It is great for managing events - the clone event option is super quick and easy!
  • I love Marketo tokens - they allow you to easily clone a program, switch out a few data points and have a new program rolling in minutes.
  • The Marketo community is the best of all marketing automation suite communities. Most users are actively participating, sharing ideas for new features, contributing new ideas how to do things in a non-out-of-the-box method, etc.

Cons

  • Out of the top 3 marketing automation tools, it is one of the more expensive tools, but you get what you pay for!
  • Now that Adobe has acquired Marketo we may see changes. When one of their main competitors was acquired by a big enterprise player the competitor languished and has not been well developed... hoping that we don't see the same thing happen with Marketo. As I enjoy the great marketing analytics suite Adobe has built, I anticipate good things for their acquisition of Marketo, but I'm still not sure on the issue.
Marketo is the perfect match between performance and features and price. While not quite as robust as Eloqua, it is far more simple to use and has a much better price. It is more feature rich and customizable than both HubSpot and Infusionsoft - though both of those marketing automation engines are excellent choices for smaller companies. I would choose Infusionsoft if I was a small company that needed a retail shopping cart built in.
I've recommended Marketo to lots of friends and everyone that has gone ahead with the purchase has loved it. No regrets!

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
9.0
Calendaring
8
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
8
Standard reports
10
Custom reports
8
9.8
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

Benefits of using some of Marketo's core features

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