Many Pros, a few cons, they make up for it most the time
September 29, 2016

Many Pros, a few cons, they make up for it most the time

Damon Fong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Real-Time Analytics
  • RTP, Calendar

Overall Satisfaction with Marketo

Marketo is used only in the marketing department, mainly for email blasts, lead capture, and de-duping. We are heavy users of the engagement engine tools and like to use it to automate a lot of our conversations with prospects. We integrate outside software to post lead data directly into Marketo and to run webinars more effectively.

Pros

  • Quick response (most of the time)
  • Limited, but flexible
  • They actually implement ideas from the community over time

Cons

  • Faster look ups for lead counts (I thought hbase would help but it didn't help much)
  • More complex formula fields for leads
  • A stretch, but 1:M sync to salesforce? 1 program in Marketo, multiple salesforce campaigns depending on lead source or other properties
Way better than what we had in the past, but price wise - it better be.
Marketo is a pretty powerful tool. Sure there are limitations and the cloud is a bit slow at times but they are fast to respond to any issues we have. If there are no solutions to a specific problem, they take ideas for future improvements to the system. Generally if you have been around the system long enough, there is a workaround for almost everything. Not ideal but at least the flexibility is there.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
3
Dynamic content
10
Ability to test dynamic content
10
Landing pages
4
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
5.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
1
Automated sales alerts and tasks
6
4.0
Calendaring
1
Event/webinar marketing
7
2.5
Social sharing and campaigns
3
Social profile integration
2
2.0
Dashboards
1
Standard reports
1
Custom reports
4
6.3
API
8
Role-based workflow & approvals
1
Customizability
9
Integration with Salesforce.com
7

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