Marketo from an email developer viewpoint
September 29, 2016

Marketo from an email developer viewpoint

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

I contract out to B2B software and market research companies who use Marketo for their email marketing needs.

Pros

  • Ability to segment content is very easy.
  • The new 2.0 editor for email is very user-friendly.
  • Customer support and documents are very clear and helpful.

Cons

  • In the past, templates didn't have the ability to be responsive, but Marketo has finally changed that. I wish there was more freedom with responsive implementation, but it makes sense it would be a bit restrictive due to the form functionality and other functionality within landing pages.
Marketo is the queen of segmentation. It is less suited for emails that require the same baseline templates, but different content. The templates are made to suit the same sort of content over and over. However, with 2.0, there seems to be a lot more flexibility as drag and drop features are added and the ability to easily duplicate content was implemented. Now the email templates are much less restrictive. Landing pages are much less restrictive too.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
7
A/B testing
Not Rated
Mobile optimization
3
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
6.0
Calendaring
Not Rated
Event/webinar marketing
6
7.0
Social sharing and campaigns
7
Social profile integration
7
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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