Marketo review
September 29, 2016

Marketo review

Alexandre Roubtsov, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is a great product for marketing automation. It really helps to set up and run our marketing campaigns in minutes. Marketo's function for lead management is outstanding. Would recommend this product any time.

Pros

  • Lead Management
  • Email Campaigns
  • Workflow setup for marketing campaigns

Cons

  • Customer support and Marketo university has room for improvement.
Marketo is well suited for marketing automation, lead management and email campaigns.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
8.5
Calendaring
8
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
8.3
Dashboards
9
Standard reports
9
Custom reports
7
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

Comments

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