Ready to automate your marketing in an easy way? Try Marketo!
Updated November 13, 2018

Ready to automate your marketing in an easy way? Try Marketo!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

It is being used by a small department to support the whole organization. It holds our contact database and serves as our marketing automation platform. It also serves as our Lead Management tool and is directly integrated with Salesforce; said integration helps keep the Marketing and Sales interlock tight.

Pros

  • Sends email
  • De-duplicates contacts/leads
  • Syncs with partners to be more efficient
  • Manages Leads as the move along the buying journey

Cons

  • The 2.0 update was great but there are still a few missing things in terms of dynamic content.
  • Often the "preview" is not the same as how it's often displayed.
  • The calendar is a pain to use.
It's great for sending out mass emails and integrating with webinar partners. However it can be a lot of work for creating small emails, almost is not worth the time.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
6.0
Calendaring
5
Event/webinar marketing
7
7.5
Social sharing and campaigns
7
Social profile integration
8
8.3
Dashboards
8
Standard reports
9
Custom reports
8
7.8
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

Benefits of using some of Marketo's core features

Using Marketo

2 - Marketing Operations
2 - Marketing background, technical skills, ability to communicate with all areas of business and convey Marketo capabilities.
  • Marketing automation including email sends
  • Measuring marketing ROI
  • Managing lead lifecycle
  • Complex follow up tasks/notifications for certain accounts
  • Account based marketing
  • We are continually exploring these and excited for new Marketo enhancements
It is our established marketing automation platform and we are pleased with how it works and its results.
  • We are able to handle global marketing campaigns with just 2 FTEs which is great for efficiency
  • Lead scoring features help lead conversion and keep our Sales team informed and happy

Marketo Support

The Marketo Nation forum provides many answers without the need to interact with Support; when there is a need to speak with Support they are responsive and knowledgeable.
ProsCons
Quick Resolution
Good followup
Problems get solved
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I have asked for help and when Support was unable to answer they immediately escalated to the Engineering team to help get an answer/fix.

Using Marketo

The ease of use and overall capabilities are the reason I rate Marketo so highly
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Convenient
Feel confident using
Familiar
None
  • The User Interface is great
  • Segmentation is quite easy and intuitive
  • Calendar function

Comments

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