Marketo - the best of the bunch when it comes to Marketing Automation
Updated September 03, 2019

Marketo - the best of the bunch when it comes to Marketing Automation

Tim Madel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo to better connect with our customers and prospects. It is our primary email campaign tool as well as the vehicle for all of our paid advertising (PPC) landing pages. We primarily are sending campaigns segmented by verticals that we serve, though we are moving more intro trigger campaigns based upon user behavior and demographics. We have some very basic nurture campaigns set up.

Pros

  • Integration with Salesforce.
  • Numerous third party tools (Vidyard, Sitefinity, Lookbook) over native integrations.
  • Creating targeted list (Marketo calls them Smart Lists).

Cons

  • Support for responsive landing pages and emails.
  • Reporting - unless you have Revenue Cycle Explorer (RCE), an add-on, reporting is very basic. And RCE is not easy to work with.
  • Technical support is spotty - we've had numerous assigned techs of varying degrees of skill.
We have recently evaluated HubSpot, Eloqua and Pardot as alternatives to Marketo. While these other products have similar strengths to Marketo none had any additional features that would prompt us to undertake a migration. Specifically, Marketo's targeting via Smartlists is far stronger than ANY of the alternatives. Also, the number of 3rd party integrations that Marketo supports is far more than any others. Finally Marketo's community is larger and more active than any of the other alternatives we looked at.
It's very well suited if you have Salesforce, want to run global email campaigns and institute lead tracking. Also if you want to integrate with third party systems such as video platforms and other marketing technologies most support Marketo (even more so than other marketing automation tools). Marketo also has a very strong user community where answers can usually be found.

Marketo needs to get better in supporting management of assets within their partitions. Right now it is REALLY difficult to clone an asset from one to another.

Adobe Marketo Engage Feature Ratings

6.3
WYSIWYG email editor
5
Dynamic content
6
Ability to test dynamic content
7
Landing pages
6
A/B testing
6
Mobile optimization
3
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
4
Automated sales alerts and tasks
8
6.0
Calendaring
7
Event/webinar marketing
5
4.0
Social sharing and campaigns
5
Social profile integration
3
3.0
Dashboards
3
Standard reports
3
Custom reports
3
9.0
API
10
Role-based workflow & approvals
10
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Comments

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