Opinons on Marketo from a Marketo Certified Expert
Updated August 28, 2019

Opinons on Marketo from a Marketo Certified Expert

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

It is being used across the entire organization globally, mostly just the marketing and sales departments, but occasionally also product teams, engineering, and others. It addresses the need to collect and segment prospect and customer info, communicate with customers, and drive lead generation.

Pros

  • Customizability of lead scoring - allows you to determine what makes valuable leads.
  • Smart lists - IMHO the best functionality in Marketo. A powerful tool for looking at the database.
  • Tokenization of assets - allows for easy scalability and personalization.

Cons

  • Reports (analytics reports) for large instances like ours, they are slow and often time out.
  • Sharing Marketo emails outside of Marketo. There is no easy way to grab emails and share them with sales, outside of pulling the html, sending sample emails, or distributing the view as web page links.
  • Visibility and visualization of operational programs/processes - short of opening every operational program and tracing the smartlists/flows, then building a diagram/documenting outside of Marketo, there isn't an easy way to decipher what's going on in the background. Marketo should build a separate UI for visualizing operational flows or offer more guidance for setting them up so they are easy to interpret visually.
I've used Infusionsoft for clients at a past job. There's no comparison, completely different models. Infusionsoft is very well suited to SMBs, while Marketo is an enterprise powerhouse.
Marketo is less suited to small companies with small databases and less well-developed marketing infrastructure and sales processes. Better suited for companies who focus on demand gen and true marketing automation (more than just blasts) with the ultimate goal of passing leads to sales and converting them.

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
7
A/B testing
4
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
6.0
Calendaring
5
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.3
Dashboards
5
Standard reports
5
Custom reports
6
7.3
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Comments

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