Fits in the box
Updated August 20, 2019

Fits in the box

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used by the marketing department to support all other departments' needs for lead management and member communication, event invitations and sales.

Custom email templates and landing pages were used predominantly with Salesforce CRM integration being extremely helpful.

Pros

  • Tracks leads
  • Integrates with Salesforce
  • Email
  • Improved email and page editor

Cons

  • Support
  • Steep learning curve
Marketo is well suited for inside the box lead management and email marketing. If you need to do what everyone else is doing, it will be fine. If you try to get out of the box, you'll struggle making things work as well as you need them. Overall, it does its job very well and integrates with a number of other systems.

Adobe Marketo Engage Feature Ratings

6.2
WYSIWYG email editor
6
Dynamic content
4
Ability to test dynamic content
6
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
6
Triggered drip sequences
7
6.8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
7
5.0
Calendaring
4
Event/webinar marketing
6
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
6
Custom reports
4
6.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Using Marketo's core features

Comments

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