Why I Love Marketo
Updated August 20, 2019

Why I Love Marketo

Alexander Sacchetti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo to facilitate all of our leads through our subscription funnel. This tool helps us keep everything marketing in order so we can optimize our instance.

Pros

  • Organizing Lead Records
  • Compiling Lead Lists detailed for engagement based on the user
  • Managing nurture flows for leads

Cons

  • Sometimes changes do not "stick".
  • The session is expired and you can still enter information and then go to submit it and its all wiped upon refresh and re-login.
Marketo is king.
Marketo is very useful especially having access to the full suite of tools.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Comments

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