Big Iterable fan
November 01, 2024

Big Iterable fan

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Iterable is used to manage our entire email system in tandem with project management and data tools. We serve millions of customers.

Pros

  • journey layout
  • building templates
  • intuitive UI

Cons

  • project management
  • more subject line tools
  • more content testing tools
  • customer retention
  • agility
  • conversion rate
We need to test a text campaign still but we're looking forward to it complementing our existing emails and marketing strategy.
We use email as touch points for every part of the customer journey, from brand awareness to customer reviews. We use data from every touch point to improve the journey and the business as a whole.
Iterable has more nuance and allows us to leverage more data.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

I don't have a ton of technical experience and yet I was able to figure out how to use Iterable fairly quickly. I wouldn't say it's completely intuitive but even a mess like me can figure it out.

Iterable Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
6
A/B testing
9
Mobile optimization
6
Email deliverability reporting
5
List management
2
Triggered drip sequences
6
Dashboards
3
Standard reports
3
Custom reports
3
API
6
Role-based workflow & approvals
6
Customizability
6

Comments

More Reviews of Iterable