Great Product, just needs a few minor tweaks to be an outstanding product.
Updated January 08, 2025

Great Product, just needs a few minor tweaks to be an outstanding product.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

I use Iterable as our ESP and send out all of our promo emails on a daily basis. Also you the journey function to build journeys and auto emails.

Pros

  • the design module is very easy to use and allows you to get emails out quickly.
  • audience segmentation is very easy to use and allows me to build very targeted audiences.
  • I love the fact that when you are building an email is gives you your size of the email. It helps me keep my file size to a certain level so that it loads better is different email platforms.

Cons

  • Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
  • I think the reporting tools could be a bit better.
we are currently only using email. I know we are going to be moving towards the sms soon, and I was informed there was so incompatibilities on the back end for the app.

We do send personalized campaigns and use the dynamic content aspect, however, i have found that the personalized tokens are difficult to use and hard to remember.
we do utilize the journey program to an extent, more with our club members, but we haven't been able to integrate our app our sms promotions with Iterable to help with the whole marketing funnel. most of our emails are adhoc emails that rely on targeted lists and the segmentation can be difficult to segment those lists.
my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as Marketo. I found where i didn't like using Marketo because of how complicated it is for the user.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

It is well suited for beginners in email marketing to create emails. the drag and drop box email creating allows the novice users to build out a nice designed email.

the segmentation section can be difficult to navigate. there are so many choices to start with and if you want to build a campaign that follows a previous campaign and goes to a certain part of the audience from that previous campaign then there is a lot of clicking to get what you need to set up. If i want to just do a quick email to those that opened but didnt click the previous email then i would prefer a quick method to have that set up with just a few clicks.

Iterable Feature Ratings

7.9
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
9
List management
7
Triggered drip sequences
8
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
6.3
API
7
Role-based workflow & approvals
6
Customizability
6

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