Marketing & Data Analyst Hootsuite Review.
February 07, 2025

Marketing & Data Analyst Hootsuite Review.

Kaylee Keene | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

We use Hootsuite to publish content for our retailers that use social media. I use the content library tool often to load content, and then people on my team can grab the content as needed. Hootsuite allows us not to spend time posting the day off but instead scheduling in advance.

Pros

  • Scheduling in advance.
  • Content library to load things as needed.
  • Easy to pull analytics.
  • User friendly.

Cons

  • Social listening seems difficult to use.
  • Deleting things from different areas of the platform can be difficult.
  • More condensed version of the content calendar.
  • Reach
  • Saves hours of posting.
  • Traffic has increased.
I really like the interface of Hootsuite. It is highly aesthetic and easy to navigate. Overall, based on other platforms I've seen, Hootsuite is very user-friendly and easy to use. The usability is efficient, and there is not too much clutter or unnecessary things on the platform. Overall, I like the platform.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

I wasn't involved with the implementation phase

Would you buy Hootsuite again?

Yes

Hootsuite suits our business well because we post on many different accounts. I can load one piece of content scheduled on various accounts at other times, which is very useful. One specific scenario where it was not well suited was when I pulled some analytics, and I had to go in and manually delete columns I didn't need/want, etc.

Hootsuite Feature Ratings

9.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
9
8.5
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
7
9.0
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
9
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
9.7
Twitter
9
Facebook
10
LinkedIn
Not Rated
Instagram
10
Pinterest
Not Rated
YouTube
Not Rated
6.0
Campaign success analytics
8
Real-time tracking
4
Competitor analysis
Not Rated
7.0
Role-based user permissions & privileges
8
Mobile access
6

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