Use all your tracked data
June 05, 2023

Use all your tracked data

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We are using Bloomreach as a CRM and CX platform, which help us understand user journey and target specific segments in real time. We are using segmentation, website personalization and automatic campaigns as a whole marketing automation strategy. But we also focus on all the customer data, which are used as secondary analytic source.

Pros

  • Custom data tracking
  • Quick real-time analytics
  • Omnichannel marketing automation
  • Custom segmentation
  • Access to model and use raw data

Cons

  • Better data storing options
  • Little bit pricey
  • There is a lot of space for mistakes in tracking, which is hard to repair
  • Bigger revenue from campaigns
  • Email metrics has better results
  • Better reporting possibilities
Support was always helpful. I have many use cases where support was very quick and effective in finding bugs or navigate me in new use cases. Support speaks in multiple languages. There is also a slack channel with lot of people helping each other, there are also guys from support and product team to listen people and help them with daily struggles.
Bloomreach was way better. It is not in same league as other tools for marketing automation or customer experience.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Not sure

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Automated campaigns are in all the marketing automation tools, but BCE is exceptional in usage of tracked data. Making conditions, segments or create another data from the tracked data. Data can be manipuled and stored in a lot of ways, depends on use cases. Reporting and attribution is also very quick effective.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

8.4
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
5
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
10.0
Lead nurturing automation
10
Data quality management
10
4.0
Calendaring
4
Event/webinar marketing
4
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.0
API
10
Role-based workflow & approvals
9
Customizability
9
Third-party software integrations
8

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