A game changer for digital transformation
June 05, 2023

A game changer for digital transformation

Kate Davies-Hinde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

Used as CDP and ESP across marketing and Ecom teams. We rely on Bloomreach data to inform trends, affinities and marketing effectiveness. We rely on the ESP capabilities to increase our participation from CRM channels, to help support acquisition and where applicable increase frequency

Pros

  • Personalised comms
  • Segmentation
  • AB testing

Cons

  • More out of the box APIs into well known advertising platforms (ie Criteo)
  • Unified login and accessibility across mobiles (as this is an issue for us when trying to login to the platform on mobile devices)
  • Better and easier surfacing of audience IDs as this can sometimes be a longwinded process
  • Doubling revenue from CRM channels
  • Enabling better and more personalised customer experiences
  • Offering valuable insight into customer behaviour which can then inform future strategies
I have been exposed to commerce cloud in 2 roles and it’s powerful in many ways. We take a huge amount of value from the ability to AB test and ensure seamless customer experiences and messaging depending on who they are or how they shop. It Offers clear and actionable reports which can then inform further targeting opportunities and web development projects.
Harnesses the full customer data available and can target on a much more granular level

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Not sure

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Integration opportunities with the engage platform meaning customer messaging can be uniform across channels

Bloomreach - The Agentic Platform for Personalization Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
9
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
7.3
API
7
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
7

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