I loved AJO!
March 05, 2025

I loved AJO!

Raul Albuquerque | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Journey Optimizer

I work at an educational institution. We use AJO to carry out relationship journeys with students.Our biggest difficulty is updating audiences once a day, as we have many adhoc tasks.

Pros

  • CDP works well
  • Journey management

Cons

  • Improvements for testing
  • Audience updates more times a day
  • We are still at the beginning of the operation.
We observed some slowness and instability (sometimes the page crashes and it is necessary to type F5.
  • Adobe Journey Optimizer

Do you think Adobe Journey Optimizer delivers good value for the price?

Yes

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Journey Optimizer go as expected?

No

Would you buy Adobe Journey Optimizer again?

Yes

One issue we have identified is that we cannot re-run an ad-hoc campaign without having to republish it. A nice new feature in our current tool is that we have more customization options for HTML pieces, which can be used using code functions.

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