Adobe Analytics for NIM
March 26, 2025
Adobe Analytics for NIM
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Use it to measure website metrics and the various channels we use to bring people to our website. It helps us measure the effectiveness of our campaigns and media deployed. We also use it to evaluate the types of content and page types our visitors engage with.
Pros
- Count visits to our site
- Provide dashboards to share with others
- Segment/filter our data per audience- or campaign-specific activities
Cons
- Wish I had more freedom in the dashboard building. They are easy to share, but can't always easily format them exactly how I want.
- Creating segments in the Segment components tool often are delayed before they show as available in my reports.
- Being able to edit/conform data to remove typos or combine components with non-identical wording.
- Evaluation of page engagements to modify UX
- It's helped us determine nurture and journey planning
- Better content strategy planning
They are similar. I have more experience with GA though.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes
Comments
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