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Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Score8 out of 10

6 Reviews and Ratings

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What is Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)?

Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.

Categories & Use Cases

Media

Key Features

Learn about the best (and worst!) features Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)'s features
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Top Performing Features

  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.9

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

Areas for Improvement

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 7.3

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 8

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

Reviews

What users are saying about Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase).
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Zywave--an agency must-have

Incentivized
Parrish Peachee
Agency Owner in Corporate at Easy Benies LLC (1-10 employees employees)

Pros

  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.

Cons

  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.

Return on Investment

  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.

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