Based on 11 verified reviews published in the last 18 months
TrustRadius Community Insights are summaries of user sentiment data from TrustRadius reviews and, when relevant, HG Insights data.
Overview
Synthesised from 11 reviews | Last Published May 26, 2026
Zoho Analytics is primarily used by organizations to consolidate data from diverse sources, generate insightful reports, and facilitate data-driven decision-making. In TrustRadius reviews, its strong data integration capabilities, allowing connections to Zoho applications and external databases, are frequently highlighted, underpinning its utility for creating comprehensive reports and dashboards. Reviewers widely note its ability to transform complex data into understandable visualizations, a function positively noted by 5 of 11 reviewers, supporting leadership with actionable insights and historical trend analysis.
While the platform is praised for enhancing operational efficiency and improving decision-making, some reviewers report a complex user interface, a notable concern mentioned by three of eleven reviewers, particularly for new users. There are also calls for more granular control over visual elements and expanded integration with specific third-party applications. Despite these areas for improvement, the consensus indicates a positive contribution to business objectives through streamlined reporting and increased productivity.
Pros
Robust data integration with diverse sources, including Zoho apps and external databases.
Creation of visually appealing dashboards and comprehensive reports.
Ability to transform raw data into actionable insights for decision-making.
Streamlines data preparation and organization workflows.
AI-powered features, including generative AI, for enhanced insights.
Cons
User interface can be complex, especially for new users.
Limited integration capabilities with some specific third-party applications (e.g., SAP, Tally).
Lack of granular customization options for visual elements and data layout.
Documentation and guidance for advanced functions like custom formulas need improvement.
Potential for delays and data mismatches due to non-real-time syncing.
Zoho Analytics is our one stop shop for all data Zoho Analytics and all data Dexian India. We leverage the seamless integration between Zoho products and Zoho Analytics to identify various business KPIs and develop insightful reports. We have around 20+ Zoho products and several non Zoho applications that blend data. With new methods of data prep and ML based analytics optimization. My organisation is able to get close to realtime data and insights for daily leadership decision making process while the management is able to monitor the continuous and sometimes exponential growth
Pros
Data prep
Integrations and connections
Data cataloging
Cons
Data source management of source product with multiple orgs
Publishing data
Access management
Query content search
Likelihood to Recommend
Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
Zoho analytics is used for making dashboards that break down complex data into meaningful and easy-to-understand charts, giving various insights depending on the team, such as sales, service, and others. It also serves as a single place to download the raw data from the platform, which makes it easier to refer to the data.
Pros
Dashboard.
Connecting various data sources.
Simplified view.
To provide insights.
Cons
Advanced Dashboard.
Easy to customize.
Custom Reporting.
Likelihood to Recommend
Zoho Analytics does a pretty decent job across all aspects. Still, on the dashboard part, Zoho Analytics is really good compared to other BI Analytical tools. It offers a wide range of dashboard options and allows users to customize them based on needs and requirements. On the other hand, for customer reports, it falls a little short.
Virtually any type of adhoc data mining that I need to perform. Its interface makes it easy to create reports dashboard, basically any visualization needed for BI analysis. It works seamlessly with most of my cloud computing software.
Pros
Generating Tables and graphs
Creating Dashboard using drag and drop
Customization and filters for technically challenged
Cons
The AI responses to questions asked in layman's terms not always accurate
They could add a few more default spreadsheet features that are integral to Office/Google Workspace
More Fonts available in the Dashboard Creator
Likelihood to Recommend
Powerful Analytics and Vizualization potential - I utilize it for application utilization trends - helps me decide when I can perform routine maintenance tasks/upgrades
Small data sources are wasted on this tool
VU
Verified User
Manager in Information Technology (1001-5000 employees)
Zoho Analytics is an excellent business intelligence tool that helps connect with several databases, business applications, and custom apps and generate meaning. We can make a data-driven decision with this BI Tool. We use it to understand our analytics of mobile platforms and which functionalities are used by which mobile users and operating system combo. This helps us know what devices vs operating system combinations to test and support.
Pros
Excellent visuals and charts of the data that is uploaded.
Great integration capabilities with different data sources.
Excellent capability to integrate with enterprise apps as well as custom apps.
Cons
Product support and tutorials can be improved.
Improved mobile and AI support.
Likelihood to Recommend
Zoho Analytics has improved significantly over a period of time and does not have too many missing features. It is almost complete software.
VU
Verified User
Professional in Information Technology (10,001+ employees)
We were using Zoho Analytics along with connectors with HR, Project management, IT & helpdesk integration. We feed most of the day-to-day operations, project-related data, market, sales, and Payscale data for insights and visualizations. These insights help in better optimization and catering of resources at the organization and also gives the insights about the market condition.
This tool enables us to generate interactive dashboards, reports, and charts by connecting to various data sources, including databases, spreadsheets, cloud storage, and online applications. The simplicity of Zoho Analytics' drag-and-drop interface, which doesn't require any coding knowledge, is one of the top features of why we opted for this tool. For quick and simple report generation, it includes a selection of pre-built templates that are very resourceful. With Zoho Analytics we have been able to simply produce reports, dashboards, and visualizations without the need for technical expertise or programming abilities because of this tool's intuitive and user-friendly interface.
This platform has enabled us to obtain deeper insights and make better decisions by using the advanced analytics features provided by Zoho Analytics, such as predictive analytics and trend analysis which have been extremely valuable. With the white-labeling options provided by Zoho Analytics, our company has been able to brand the platform to fit our needs and give users a seamless experience.
Pros
Drive revenue growth
Create internal/operational efficiencies
Improve business process agility
Enhance decision making
quick TAT for change management
Cons
Service Support
Pricing
Product Roadmap
Likelihood to Recommend
Since it is a cloud-based platform, there is no need to worry about infrastructure. It doesn't require in-depth coding skills so implementing the changes is quick. Can connect any data, sources, URLs and many more: you can import and create spreadsheets, CSV files, HTML, text files, charts, reports, pivot tables, etc
We initially used Zoho CRM and then after the successful adoption of CRM, we also used the Zoho Analytics BI platform for Business Intelligence and Insights on Deals. We primarily use it for Sales and Lead Generation Insights and our use case is of simple to medium complexity. We use analytics to create some simple dashboards from our CRM data or data from other lead generation and prospect hunting channel.
Pros
It gives a single unified view everyday for our sales team to look at to track their progress and the progress of their peers in achieving the targets
It helps Account Executives to analyse their sales pipeline and find out the score for each deal and any high potential deal that is not getting enough attention
Some of our consultants have built very powerful stories on how and what impacts sales using storyboards and they are well understood by senior leadership
Cons
When compared to Tableau or PowerBI, I feel Zoho lacks the details on design, color palette, fonts, some advanced charts, etc. Tableau has somehow very new-age UI/UX
Some advanced AI techniques for customer segmentation (like clustering), etc. using standard algorithms like k-means etc. is not available or difficult to use
Likelihood to Recommend
We had chosen Zoho Analytics as our preferred BI platform due to 2 main reasons: 1. We were already using Zoho CRM and Zoho Analytics integrates well with Zoho CRM and learning curve is not so steep 2. With the cloud version (SaaS), the implementation cost was almost negligible and any smart engineer can deploy it for the entire company (if company size is not huge) 3. It has all the features that we would need
Zoho Analytics has allowed my team to tap into the data of our Service Desk Plus Cloud environment to build our metrics dashboards, in order to review resource utilization. Unfortunately, the box KPIs Service Desk Plus Cloud offers were limiting our scope of this analysis. It was a seamless process to test out and enable Zoho Analytics in our environment. I look forward to new features and the incorporation of Zoho Survey into the built-in data sources.
Pros
easy report scheduling
normalizing data
visual representations
Cons
integration into Zoho Survey
additional Service Desk Plus Cloud attributes
calculated fields
Likelihood to Recommend
Zoho Analytics has given us the ability to access data from our instance of Service Desk Plus Cloud that ManageEngine does not provide from their out-of-the-box reporting feature. This information is essential to managing our support teams that work within the Service Desk Plus Cloud system. Although it does not expose all data points from the application and building calculated data points can be quite cumbersome.
VU
Verified User
Manager in Information Technology (1001-5000 employees)
We are using Zoho Analytics to collect data and analytics from our company, as well as other companies, to know how the market is doing in real-time. What I like most about this software is the live connection of external data and pixel reports and its customizable dashboards, to tailor it to our brand.
Pros
This software allows us to print the report in pdf format, which makes it easy for us to view and share the reports with clients and partners, without problems and file incompatibility.
It also allows uploading files from various sources such as Excel, Oracle, text files such as CSV, HTML, etc., as well as receiving and sending data from the cloud or local database, for the creation of reports.
It allows for the publication of the reports made on the company's website, blogs, and applications so that everyone can be informed of the data and analysis.
Cons
Can be intimidating software, especially for people who don't have a lot of coding knowledge, so it takes some time to learn.
I would like to see more help desk support or instructional tutorials to better guide us in the use of the software.
I would also like them to present templates to create reports more automatically and quickly.
Likelihood to Recommend
We highly recommend this software, because it has helped us a lot to grow the company and make the right decisions, based on the data obtained and the accurate reports that the software allows us to make. It will be of great help to companies of all sizes, as it will help them to grow much more.
Our organization uses Zoho Analytics to build reports around data that is being captured in our electronic case management system. We generate reports and or dashboards to help further analyze how our programs are doing as well as how our clients are progressing. This includes demographic reports, clients served, # of touchpoints per client, as well as very specifics tied to each client.
Pros
Pull quantitatives from qualitative information.
Visualization of the data.
Allows for a good "read" of where your program is in terms of goals.
Cons
Drilling down within the data.
Using the data to then see the end user (client).
Modernization of visuals (dashboards).
Likelihood to Recommend
Zoho Analytics (formerly Zoho Reports) is well suited for pulling reports for things just as demographics. Our organization also loves the ability to customize the reports to fit our everyday needs that may look different from other organizations. Some challenges include needing specific technical expertise to customize the reports.
