Zeta Marketing Platform Reviews & Insights

Score6.9 out of 10

8 Reviews and Ratings

Community insights

TrustRadius Insights for Zeta Marketing Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Useful additional functions: Several users have found the program to have many useful additional functions that enhance their email marketing efforts. These functions provide valuable tools and features such as data management, end-to-end campaign creation, and control over email marketing activities.

Simple and active setup process: Many reviewers appreciated the program's hosting of images to its server, which streamlined the setup process. This feature made it easy for users to quickly set up their campaigns and start sending visually appealing emails.

Customizability: Users highly valued the program's customizability, allowing them to tailor their email marketing campaigns according to their specific needs. The ability to customize various elements like content, templates, and target audience helped users create personalized and effective marketing messages.

Zeta Marketing Platform Reviews

1 Review

IgnitionOne Review

Rating: 2 out of 10

Incentivized

February 27, 2017

Use Cases and Deployment Scope

IgnitionOne is currently being used by six accounts at my agency. Several years ago, it was used all across the agency, but that has changed as competitor services have surpassed IgnitionOne's capabilities. We used IgnitionOne on clients that relied heavily on our SEM services. It was good in that it allowed us to manage multiple publishers from one place, but again it has fallen behind competitors.

Pros

Good customer service.
They were flexible in allowing us to access backend data.

Cons

Buggy!
Lacks many features competitors offer (like labeling).
No clear roadmap for the future with their SEM product.

Likelihood to Recommend

Good for very basic management of a search program.
Not good for much else since it is buggy and lacks many features that competitors offer.
Also may be good for someone who is looking for a low-cost DMS.

Verified User

Director in Marketing (501-1000 employees)

Vetted Review

10 years of experience

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