Zeta Marketing Platform

The Zeta Marketing Platform enterprise marketing platform offers a cloud-based cross-channel marketing campaign management and automation platform for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.

Zeta's platform provides:

• Zeta Data Management - Brings systems of identity, insight, and engagement together into one data-powered platform. Zeta CDP+ connects customer data and enables brands to target new audiences. The solution can also identify anonymous consumers and engage them with meaningful experiences across channels using the Zeta Identity Graph™.
• Zeta Messaging - The module that provides the platform's customer messaging capabilities the solution supports email segmentation and targeting so that every email can feel like a 1:1 conversation with a customer. It can be used to automate campaigns based on audiences, transactions, and events.
• Zeta Activation - For the management of paid media strategy, this module is used to engage the right audiences where and how they want to be reached, with personalized messages determined by real-time signals and predictive insights.