WooCommerce

Score7.8 out of 10

261 Reviews and Ratings

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Categories & Use Cases

Media

Screenshot of a single product and description.

Screenshot of WooCommerce checkout blocks.

Screenshot of WooCommerce product editing.

Screenshot of WooCommerce products listing.

1 / 5

Screenshot of a single product and description.

Website integration
Integrates with an existing company website or blog.
Category average: 8.2
Mobile storefront
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
Category average: 7.9
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Category average: 8.2

Shipping
Includes tools or integrations for order fulfillment of physical products.
Category average: 7.7
Multi-site management
Administrators can manage multiple storefronts or websites under one umbrella.
Category average: 8.1
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 7

Kevin Miller View profile

Owner in Marketing at Visionforce Solutions LLC (1-10 employees employees)

Use Cases and Deployment Scope

WooCommerce has a love and hate relationship with many web designers and users alike. Over the years, it's been pretty much the only option we have when using Wordpress. Once you get comfortable with the platform it's not that bad besides the expensive official plugins. While there are many plugins that offer premium functions for free, some can only be performed by an official WooCommerce plugin which almost always incurs a monthly or yearly fee.

All in all, it can handle digital goods, physical goods and subscriptions pretty well with all the new updates and hopefully it keeps building.

Pros

Providing an easy and secure platform to offer your products and services.
Various expandable shipping options for every use case.
You can usually find a plugin or service to fit every need you require to succeed in your business venture.

Cons

A much better an updated design would help it stand with newer alternatives
Better options for digital goods

Return on Investment

I've always been able to make it work

Usability

Alternatives Considered

Weblium and Shopify

Other Software Used

Moxie, Proton Mail, Backblaze B2 Cloud Storage

Prashant Chaudhari View profile

Strategic Brand & Marketing Consultant in Marketing at NeuroNow Consultancy (1-10 employees employees)

Use Cases and Deployment Scope

We use WooCommerce for selling online courses. We wanted to sell online courses and were looking for the solution. But we found that the commercially available solutions like Kajabi, Teachable, or ClickFunnels were too costly and we had to pay a recurring cost. Besides that our courses are extremely affordable. So we went for a WordPress website and then for selling the courses and receiving payments WooCommerce was obvisous choice. WooCommerce is reliable solution for WordPress and it's free too!

Pros

WooCommerce is the de-facto standard for WordPress.
WooCommerce is open-source and is regularly updated.
WooCommerce has a huge library of integrations.

Cons

It is very difficult to customize the checkout page.
It is very difficult to bypass the shopping cart and directly buy the product.
The learning curve is bit steep.

Return on Investment

We saved a lot of money on services like Kajabi, Teachable, and ClickFunnels.
The WooCommerce analytics helped us understand the choices of our cutomers better.
We could easily recover the lost orders with the help of abandoned cart notifications and auto email response.

Usability

Other Software Used

Divi

Verified User

Project Manager in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We use WooCommerce on our brand websites as a highly affordable and flexible e-commerce tool. We are specifically utilizing add-ons such as min/max quantities, quantity increments, and the ability to easily display total/each pricing with quantity breaks. Some of these features have recently been added to the base WooCommerce, which is great. It is easy to integrate with payment and shipping solutions, and easy for team members to use.

Pros

Flexibility with addons and customization.
Integrations with shipping, payments, email.
Clean, intuitive interface.

Cons

Base shipping time estimate integration.
Sometimes, slow or redundant information.
An easier way to download PDF invoices/receipts.

Return on Investment

Grew sales 52% YOY.
Helped us easily launch new products and grow catalog.
Drive brand awareness and presence.

Usability

Alternatives Considered

BigCommerce

Other Software Used

Adobe Illustrator CC, Helium 10, ClickUp

Verified User

Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level of options to customise the order such as size, colour, style. The platform is setup to link with our Stripe account which allows for instant payment processing.

Pros

Integration with payment gateways such as stripe, paypal and authorize.net
Sending automated emails to customers with order details and shipping updates
Providing order, product and customer analytics
Displaying multiple product types
Organising products into relevant categories
Setting up different tax bands for purchases from varying countries

Cons

Frontend customisation without coding knowledge
Customising automated emails
Improved checkout experience

Return on Investment

We have seen significant revenue come through our store with virtually no technical issues arising since launch
Store has been cost effective to maintain and there has been very little hidden fees
Very strong conversion rates on our stores which ranged from 1.5% to 4% at peak times

Usability

Alternatives Considered

Shopify and Adobe Commerce (Magento Commerce)

Other Software Used

Intuit Mailchimp, WordPress, Stripe Payments

Verified User

Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use WooCommerce as our primary selling platform. The foundation of our business is built on the back of WooCommerce. WooCommerce provides us with the flexibility to scale our e-commerce operations and customize the customer experience. We're not "locked into" an ecosystem.

Pros

Scalability: whether you have 10 orders a day or 1,000, WooCommerce can handle them.
Flexible: If you want a unique, tailored shopping experience for your customers, WooCommerce can deliver that.

Cons

There appear to be core functionalities that are common on other shopping platforms that are not part of the core WooCommerce plugin. Thus, more plugins (which can lead to more conflicts) are required.

Return on Investment

I would say overall, it has had a positive impact. We have been able to scale effectively.
Our industry experienced a significant surge in 2020, and we were able to pivot and scale to meet the demand with WooCommerce quickly.