WebEngage

Score8 out of 10

17 Reviews and Ratings

What is WebEngage?

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:

Web Messages
In-app Messages
Push Notifications
Web Push Notification
Email Marketing
SMS Marketing
Facebook Remarketing

According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:

Who they are - User attributes
What they do - User behaviour
How they reach you - Technology they use

Categories & Use Cases

Media

Screenshot of Webengage dashboard - User Analytics

Screenshot of Webenagge dashboard - User Details

Screenshot of Webengage dashboard - Creating Mobile notifications

Screenshot of Webengage dashboard - Creating Emails

Screenshot of Webengage Dashboard - Journey Designer

Screenshot of Webengage Dashboard - Journey Designer (2)

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Screenshot of Webengage dashboard - User Analytics

API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.5

Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8

Atul Chaudhary View profile

Product Manager in Product Management at Moglix (501-1000 employees employees)

Use Cases and Deployment Scope

We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.

Pros

Journey Automation
User Segmentation
Intuitive user interface
Easy service provider integration

Cons

Analytics
Attribution
RFM Analysis

Return on Investment

Reduced dependency on discounts for user engagement and conversion
Improved user retention %
Single dashboard for omnichannel marketing communication

Alternatives Considered

Adobe Analytics, Adobe Marketing Cloud and Netcore Smartech

Other Software Used

Adobe Analytics, Adjust Attribution, Google Ads (formerly AdWords)

Rohit Asesh View profile

Deputy Manager - Digital Marketing in Marketing at ADDA52 (201-500 employees employees)

Pros

Ease in creating user journeys.
Easy implementation of APIs.
Good reporting dashboard and scheduling features.
Segmentation of the users is easy.

Cons

Relays
Onsite should have more options of templates.
Backend support for better reachability of the channels.
Cohort studies should be more customizable.

Return on Investment

Helped improves quality of acquisition by defining the journey of new users.
Business operations made easy because of automation which helped in scaling.
Improved retention of the users resulted into higher ROI.

Alternatives Considered

CleverTap

Other Software Used

CleverTap, MADS, reviveadserver, Campaign Manager, Facebook for Business, Google Ads (formerly AdWords), AppNexus, Taboola, Outbrain, MGID

Verified User

C-Level Executive in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case

Pros

Marketing automation
Sending WhatsApp
Sending emails
Creating journeys

Cons

Ui
Ux
Support

Return on Investment

Ease of use
Less headache
Automated flow

Alternatives Considered

MoEngage

Other Software Used

Buffer, Restream

Verified User

Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.

Pros

Automated Communication.
Data Visualization.
Browser Notifications.
User Journey Mapping.
Marketing Automation.

Cons

UI/UX can be better.
Creative Template Creation.
Building Sales Intelligence via Auto-recommendations.

Return on Investment

Helped in lowering cost of marketing.
Driving higher volume of Direct Sales.
Increasing conversion rate on the website.
Increasing lead to sale ratio.

Alternatives Considered

Plumb5 and LeadSquared

Verified User

Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.

Pros

A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
Customer Support is prompt and good.
Releases good features.

Cons

Native Integration with Shopify is not there.
Analytics can be improved.
Segment creating time can be reduced.

Return on Investment

Had a negative impact on the first month while setting up.
Post first month, performance is increasing consistently.

Alternatives Considered

CleverTap

Other Software Used

Twilio SendGrid

WebEngage

What is WebEngage?

Categories & Use Cases

Media

Key Features

Top Performing Features

API

Triggered drip sequences

Calendaring

Areas for Improvement

Integration with Salesforce.com

Event/webinar marketing

Automated sales alerts and tasks

Reviews

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Other Software Used

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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