WebEngage Reviews & Insights

Score8 out of 10

17 Reviews and Ratings

Community insights

TrustRadius Insights for WebEngage are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Users have consistently praised the intuitive user interface of Journey Automation, making it easy for them to create user journeys and map out marketing automation strategies.

Seamless Integration with Service Providers: Many users appreciate the ease of integrating Journey Automation with different service providers. This seamless integration allows users to effortlessly connect their existing systems and tools, enhancing their overall marketing capabilities.

Effective Reporting Dashboard and Scheduling Features: The reporting dashboard and scheduling features of Journey Automation have been highly regarded by users. These tools enable effective monitoring and management of marketing campaigns, ensuring optimal performance and timely execution.

Reviews

6 Reviews

A substitute to expensive CRMs that can help in Drip Marketing

Rating: 9 out of 10

Incentivized

December 13, 2021

Use Cases and Deployment Scope

WebEngage is a fantastic marketing automation tool that helps you in visualizing user journeys by seamlessly integrating various customer touchpoints and thus enables you to understand key gaps in your workflows and form strategies for them. We used it to create automated workflows for all leads that we were generating with the objective of achieving higher connections via call center and enhancing the digital consumer experience for our prospective buyers. The tool helped us in creating a sales-focused funnel and helped in benchmarking across the funnel to enable quick decision-making to build more efficiencies and thus drive higher profitability.

Pros

Automated Communication.
Data Visualization.
Browser Notifications.
User Journey Mapping.
Marketing Automation.

Cons

UI/UX can be better.
Creative Template Creation.
Building Sales Intelligence via Auto-recommendations.

Likelihood to Recommend

WebEngage is a complete marketing automation tool that focuses heavily on data visualization so you can use this as a CRM too. The tool helps in identifying customer segments basis their engagement with the brand and then we can create rules to shift our efforts into hot leads. WebEngage helped us in lead scoring which helped in the prioritization of leads via our sales team and helped in driving revenue more quickly and efficiently.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Best Automation Tool

Rating: 9 out of 10

Incentivized

December 10, 2021

Use Cases and Deployment Scope

We use Webengage as Marketing Automation and Customer Retention Platform: We use it to store and analyze customer data We use it to use that data to send personalized campaigns across different channels Business Problems Webengage solves; 1. Helps keep the customer engaged, 2. Help collect, store and analyze first-party data and use it in campaigns.

Pros

A/B Testing of Campaigns (Email/WhatsApp/SMS/Push).
Customer Support is prompt and good.
Releases good features.

Cons

Native Integration with Shopify is not there.
Analytics can be improved.
Segment creating time can be reduced.

Likelihood to Recommend

Some specific scenarios where it is more suited: Very well suited for web-based applications, websites. If you are running an e-commerce site it's the best tool out there for you. It collects, stores, and analyzes data. Helps you automate and send personalized campaigns. If you are using it solely for analytics then it might be less appropriate.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

A great tool for automating marketing at scale with excellent ROI

Rating: 8 out of 10

Incentivized

December 9, 2021

Use Cases and Deployment Scope

We are currently using WebEngage to manage marketing automation at scale for our e-commerce business vertical. Using WebEngage integration on our platforms(mobile/desktop/app) we are sending personalized remarketing communication to users in order to improve our conversion funnel on journey abandonment. Further, improving retention of our existing customers via promotional and transactional engagement journeys.

Pros

Journey Automation
User Segmentation
Intuitive user interface
Easy service provider integration

Cons

Analytics
Attribution
RFM Analysis

Likelihood to Recommend

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Atul Chaudhary

Product Manager in Product Management at Moglix (501-1000 employees)

Vetted Review

3 years of experience

View profile

WebEngage is a must use tool to automate your marketing communications

Rating: 7 out of 10

Incentivized

December 9, 2021

Use Cases and Deployment Scope

We use WebEngage to automate our marketing automation and create meaningful user journeys. WebEngage gives us the power of talking personally with our users at a very niche level. I would recommend all startups to use it and implement their all channels of communication through this. It will make your work a lot easier and efficient. The abandoned cart journeys are the best use case

Pros

Marketing automation
Sending WhatsApp
Sending emails
Creating journeys

Cons

Ui
Ux
Support

Likelihood to Recommend

We created journeys for every user and delivered them personalized notifications and emails

Verified User

C-Level Executive in Marketing (11-50 employees)

Vetted Review

2 years of experience

Good to start with but less scalable.

Rating: 5 out of 10

December 5, 2021

Use Cases and Deployment Scope

Helpful in marketing automation which in turn helps in improving engagement & retention. The platform is good [where] the capability part is concerned but the support & customer-facing team does not add any value [in my opinion]. [In my experience] dealing with support is a very big challenge for startups as it wastes a good time of resources.

Pros

Push delivery rates are good
WA integration is good
Dashboard is pretty easy to use

Cons

Support & timeline
More feature roll out based on different use cases from clients

Likelihood to Recommend

It's a good tool to start with but not scalable if you're planning to scale rapidly.

Verified User

Professional in Marketing (201-500 employees)

Vetted Review

2 years of experience

WebEnagage: Booster of the revenue

Rating: 9 out of 10

Incentivized

September 20, 2020

Use Cases and Deployment Scope

WebEngage is an integral part of marketing in our organization and is used extensively used by various departments. This tool has been successfully shaping most of our marketing activities and has been a Revenue driver for the organization. This has helped in better acquisition and retention of the users and has boosted revenue for sure.

Pros

Ease in creating user journeys.
Easy implementation of APIs.
Good reporting dashboard and scheduling features.
Segmentation of the users is easy.

Cons

Relays
Onsite should have more options of templates.
Backend support for better reachability of the channels.
Cohort studies should be more customizable.

Likelihood to Recommend

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.

Rohit Asesh

Deputy Manager - Digital Marketing in Marketing at ADDA52 (201-500 employees)

Vetted Review

3 years of experience

View profile

Loading Reviews List....