What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
Categories & Use Cases
Media
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Top Performing Features
Split URL testing
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
Category average: 8.2
Advanced code editor
Allows users to create and edit experiments with HTML, CSS, JS.
Category average: 7.2
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 7.8
Areas for Improvement
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 8.7
Scroll maps
Scroll maps display how far down the page users scroll.
Category average: 8.5
Results segmentation
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
Category average: 7.2
